Visible Measures Blog

For years, Red Bull has positioned itself as an extreme sports brand. And with the success of Stratos last fall, the energy drink company proved that it's as good at creating buzz-worthy content as it is keeping people buzzing with its drinks.

This past Sunday, the Russian meteor became the fastest video event ever to top a True Reach of over 100 million views. In less than 72 hours, people had uploaded over 400 videos of the meteor streaking against the Russian sky, lighting it up, and ending with an incredible boom. As of this morning, the meteor has a True Reach of over 138 million video views.