The Visible Measures Blog
Apple's Introducing iPhone 4S is most viral tech ad of the year. With over 28.7 million views, the campaign trounces its closest competitor, Google's The Web is What You Make Of It, by more than 6 million views. Introducing iPhone 4S marked the launch the much-anticipated iPhone 4S, highlighting product features, including Apple's voice-activated personal assistant, Siri. The campaign has been driven heavily by audiences – we've identified more than 450 copies and derivatives across the web that have generated well over 50% of the views for the entire campaign. The Introducing Siri creative is most-watched for the campaign.
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