Visible Measures Blog

This past Sunday, the Russian meteor became the fastest video event ever to top a True Reach of over 100 million views. In less than 72 hours, people had uploaded over 400 videos of the meteor streaking against the Russian sky, lighting it up, and ending with an incredible boom. As of this morning, the meteor has a True Reach of over 138 million video views.

The auto industry has a typical pattern each year with video advertising. It invests heavily in the beginning of the year with the Super Bowl, introducing new campaigns that generate tens of millions of views. In 2012, for example, seven out of the top ten campaigns were from the auto industry a few days after the big game. Auto brands launch new campaigns throughout the year, but they have a more difficult time breaking through the noise due to the lack of the consolidated global attention on advertising and heavily focused media spend.

Visible Measures is growing, and growing fast. And as one of the fastest-growing companies in Boston, we're always in need of new talent to join what we believe is the best engineering team in the world.

For the past two Fridays, we looked at the preliminary results of both the RNC and the DNC. Today, we want to look at the final results of these conventions to see who ultimately won the votes of online video audiences. The data is through the Monday morning after the convention, allowing audiences enough time to catch up on watching the speeches online. While people are still watching the convention speeches online, the data has stabalized at this point.

Last night at the Republican Convention, surprise guest speaker Clint Eastwood stole the show. In a speech in which he praised and endorsed Mitt Romney, Eastwood put on a bizarre performance that included speaking to an imaginary Barack Obama in an empty chair. 

Tomorrow is Barack Obama’s birthday. It’s a big year for him – he’s turning 51, and he’s running for re-election as President of the United States. In the last five years or so, Obama’s amassed an impressive collection of online videos scattered across the web, from speeches, interviews, to political ads. And as one of the most public figures in the world, he also is the subject of countless spoofs and parodies. So, in honor of his birthday, we thought we’d dig into our Viral Reach Database and show him his top 10 spoofs in online video.

The opening ceremonies for the 2012 Olympics begin today in London, but P&G can already count the games as a smashing success. In just three months after launching their Proud Sponsor of Moms campaign in ernest for the Olympics, the CPG giant has produced a massive 24.6 million views.

The Amazing Spider-Man prepares to release tomorrow, making it the fourth Spider-Man film to hit the theaters in the past 10 years, but the first with actor Andrew Garfield as the beloved superhero. The newest Marvel comic-turned-film portrays superhero Peter Parker in his young high school days, discovering the secrets of his past while trying to win the heart of his high school crush.

We're happy to announce that we've partnered with Autoweek to publish the Top 5 Top Auto Ads of the Month, a monthly chart that focuses on auto ads people choose to watch most. The inaugural feature debuted today on Autoweek.

Microsoft's Surface has just lapped Apple's original iPad in video views. The video campaign for the much hyped hybrid tablet has surpassed 4.5 million views in just four days after being released. By comparison, Apple's original iPad campaign, Meet iPad, had *just* 1.8+ million views in its first four days after release. Today, Meet iPad has a total 3.8 million views.