Visible Measures Blog

In the last few years, we've seen hundreds of Super Bowl campaigns in online video, spanning all creative approaches, from taking advantage of celebrity affinities, to using sex appeal and humor. However, there's one thing the Top 10 most-watched Game Day campaigns have in common: compelling content. And we know that when a brand has compelling content, audiences return online to watch their favorite game day spot again and again. 

The opening ceremonies for the 2012 Olympics begin today in London, but P&G can already count the games as a smashing success. In just three months after launching their Proud Sponsor of Moms campaign in ernest for the Olympics, the CPG giant has produced a massive 24.6 million views.

Microsoft's Surface has just lapped Apple's original iPad in video views. The video campaign for the much hyped hybrid tablet has surpassed 4.5 million views in just four days after being released. By comparison, Apple's original iPad campaign, Meet iPad, had *just* 1.8+ million views in its first four days after release. Today, Meet iPad has a total 3.8 million views.

We released the 2011 Social Video Advertising Report today. The report covers high-level trends throughout the social video industry from 2009 through 2011, spanning 6,400+ social video campaigns from 3,100+ brands, from over 100,000 video clips across hundreds of video sites. You can download the full report here.