Visible Measures Blog

In the last few years, we've seen hundreds of Super Bowl campaigns in online video, spanning all creative approaches, from taking advantage of celebrity affinities, to using sex appeal and humor. However, there's one thing the Top 10 most-watched Game Day campaigns have in common: compelling content. And we know that when a brand has compelling content, audiences return online to watch their favorite game day spot again and again. 

With just two days to the Super Bowl and a barrage of 2012 Super Bowl ads already generating millions of social video views, we wanted to take a step back and provide some context for what's to come. There's no better way to compare the overall success of the new slate of ads than taking a look at the most-watched Super Bowl ads of all time. The complete list is below.

Is the future of the sitcom a syndicated viral webisode series broken into three seven-minute chunks weekly? Alloy and a handful of advertisers are giving it a try, anyway.

Super Bowl spots continue to rake in big numbers on the Viral Video Chart, two weeks after the game. Volkswagen's "The Force" racked up another 3.5 million views last week, bringing its total nearly 36 million since the video was posted the week before the Super Bowl.

Volkswagen and Audi seem to have a way with online video advertising as four of the 10 entries on this week's Top 10 Automotive Video Ads are from either brand.

The world of online automotive advertising is a wild one indeed, with the ability for a creative, well-placed video ad to go viral - dominating computer screens during lunch breaks the world over. We continue to chart the weekly web video ad traffic, finding that Volkswagen has stayed atop the chart for its fourth week in a row.

Volkswagen's The Fun Theory is this week's most-watched viral video ad campaign. The DDB campaign, which asks "can we get people to do boring things if we make them fun?", has enjoyed a week of significant growth, jumping over 80% to surpass 2.4 million views. To date, the campaign features three spots, but has invited audiences to upload their own "fun theories" to add to the campaign. Of the videos released by DDB, Piano Stairs seems to be having the most fun, attracting the majority of the views for the campaign thus far. This also marks the very first time an automobile campaign has reached the top spot on our chart.