Visible Measures Blog

Volkswagen and Audi seem to have a way with online video advertising as four of the 10 entries on this week's Top 10 Automotive Video Ads are from either brand.

If you're a regular follower of Motor Trend's video advertising tracking, you know that Volkswagen's innovative "Fun Theory" advertising (check it out below) has sustained a sizable presence since we started this series. This week, the campaign - which doesn't feature a single Volkswagen - has regained first place with 173,073 views as Super Bowl ads see dramatic drops in traffic.

Not far behind is Ford's ever-present Fiesta Movement in second place and Audi's new "Competition" campaign debuting in third place with more than 150,000 views last week. The spot featured in the chart below directly addresses Audi-rival BMW and highlights the S4 performance sedan, A6 luxury sedan, and Q5 compact crossover.

Elsewhere on the chart, BMW's "Joy is BMW" campaign makes its first appearance. The amusing ads feature four happy BMW owners entering their vehicles in odd ways before driving away. With 31,145 views, this BMW spot hits tenth place and shows how high the bar has been set to qualify for the top 10. Will new ads bump any of this week's ads from Volkswagen, Audi, Ford, Dodge, Kia, Hyundai, BMW, or Subaru from the chart? Stay tuned to find out.

The Most-Watched Auto Ads of the Week 

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	6	Volkswagen	The Fun Theory	DDB	173,073	-5%
2	7	Ford	Fiesta Movement	Undercurrent; AMG	161,491	-8%
3	NEW	Audi	Competition	Venables Bell & Partners	152,763	NEW
4	5	Dodge	Man's Last Stand	Wieden + Kennedy	129,461	-31%
5	1	Audi	Green Police	Venables Bell & Partners	121,436	-75%
6	2	Kia	Joyride	David & Goliath	115,878	-56%
7	4	Hyundai	Think About It	Innocean Worldwide Americas; Initiative	61,389	-71%
8	3	Volkswagen	Punch Buggy	Deutsch; Mediacom	59,245	-73%
9	8	Subaru	Dog Tested. Dog Approved.	Carmichael Lynch	37,959	-55%
10	NEW	BMW	Joy Is BMW	Dotglu	31,145	NEW

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The data used for the Top 10 Auto Ads Chart was sourced from Visible Measures.

*See our Top Auto Ads page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming online automotive video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

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 Motor Trend is the media's number one automotive authority. You can find the original article here.

The world of online automotive advertising is a wild one indeed, with the ability for a creative, well-placed video ad to go viral - dominating computer screens during lunch breaks the world over. We continue to chart the weekly web video ad traffic, finding that Volkswagen has stayed atop the chart for its fourth week in a row.

After starting out strong on the Motor Trend Top 10 Video Auto Ads chart, Toyota's "For Good Clean Getaways" spot for the subcompact Yaris fell out of the top 3 after posting a 67% drop in page views, its third position taken by the surging "Park Assist" spot for the Volkswagen Passat, which posted a 205% increase. Ford's "Fiesta Movement" ad retained second place. Meanwhile, between the Fiesta's 13% drop and its 7% gain, Volkswagen's "The Fun Theory" widened its already commanding lead at the top.

Toyota wasn't the only automaker whose ad posted a big loss but remained on the chart. Honda's "Everything" spot for the Civic lost 51% of its audience and BMW's "Kinetic Sculpture" lost 23%, the former falling two places to sixth, the latter dropping one to ninth. Kia's resilient "A New Way To Roll" gained one spot despite a 9% drop, finishing fifth, and Lamborghini's "Are You The Chosen One" moved up to seventh while posting a 3% drop.

There were no all-new ads last week, but "Blind Preview" for the Volvo S60 and "Feel The Difference" for the Ford Focus returned, replacing Porsche's "Family Tree" and Citroen's "Creative Technologie," both of which fell off the chart after just one week. The Volvo ad took eighth place, the Ford ad tenth.

Rank	Last Week's Rank	Make & Model	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Volkswagen	The Fun Theory	DDB	238,793	-35%
2	3	Ford	Fiesta Movement	Undercurrent; AMG	123,126	5%
3	2	Toyota	For Good Clean Getaways	Saatchi & Saatchi	69,214	-81%
4	4	Honda	Everything	Wieden+Kennedy	19,890	-10%
5	NEW	Citroen	Creative Technologie	Euro RSCG	19,064	NEW
6	5	Kia	A New Way To Roll / Hamsters	David & Goliath	16,323	-20%
7	NEW	Volkswagen	Park Assist	Grabarz & Partner	13,529	NEW
8	9	BMW	Kinetic Sculpture	Art+Com	10,023	-18%
9	8	Lamborghini	Are You The Chosen One?	Philipp und Keuntje	9,933	-24%
10	NEW	Porsche	Family Tree	CRAMER-KRASSELT	9,721	NEW

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The data used for the Top 10 Auto Ads Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations.  

*See our Top Auto Ads page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming online automotive video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

Follow us on Twitter:

-- 

 MotorTrend is the media's number one automotive authority You can find the original article here.

Volkswagen's The Fun Theory is this week's most-watched viral video ad campaign. The DDB campaign, which asks "can we get people to do boring things if we make them fun?", has enjoyed a week of significant growth, jumping over 80% to surpass 2.4 million views. To date, the campaign features three spots, but has invited audiences to upload their own "fun theories" to add to the campaign. Of the videos released by DDB, Piano Stairs seems to be having the most fun, attracting the majority of the views for the campaign thus far. This also marks the very first time an automobile campaign has reached the top spot on our chart.

With Microsoft's Windows 7 launch last week, Apple has gone on the attack. In addition to announcing new products, Apple launched three new spots for its Get A Mac campaign that go after Microsoft's new operating system directly. Head to head, the new Get A Mac spots have generated more views than Microsoft's Windows 7 Was My Idea campaign, producing 1.6 million views this week to My Idea's 363,000.

On another Apple front, Verizon is taking the iPhone head on with its new Droid Does campaign. The campaign exposes common complaints about the iPhone, adopting the pointed term "iDon't" to string everything together. Despite the lack of visuals or even the product in the ad, Droid Does has drawn a significant amount of attention in online video, attracting 960,000 views last week.

Another successful online video effort for technology companies this week comes from Vodafone's Symphonia campaign. Like many campaigns before it that make music with a product (think Pringles ads from the 90s), Symphonia begins gradually. It quickly erupts into Tchaikovsky's 1812 Overture. It has 288,000+ views, good enough for 10th place this week.

The Top-Performing Viral Video Ads of the Week

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	2	Volkswagen	The Fun Theory	DDB	2,415,469	83%
2	New	Apple	Get a Mac	TBWA\Media Arts Lab	1,856,686	NEW
3	1	Evian	Live Young	BETC Euro RSCG	1,233,204	-8%
4	New	Verizon	Droid Does	McGarryBowen	960,505	NEW
5	3	DC Shoes	Gymkhana Two	Mad Media	560,864	1%
6	6	Microsoft	Xbox Project Natal	World Famous	407,637	1%
7	New	Microsoft	Windows 7 Was My Idea	Crispin, Porter & Bogusky; Universal McCann	363,198	NEW
8	Back On Chart	Durex	Get It On	Fitzgerald+CO; SuperFad	306,300	Back on Chart
9	8	T-Mobile	T-Mobile Dance	Saatchi & Saatchi; MediaCom	295,589	20%
10	New	Vodafone	Symphonia	Colenso BBDO	288,167	NEW

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The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations. 

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.