Visible Measures Blog

Have you lost track of how many times you've had it in the can? Don't worry, you're not alone. DDB's campaign for Bud Light Lime details how people from all walks of life 'got it in the can.' Announcing the availability of Bud Light Lime in the can and replete with sexual innuendo, the not-so-subtle Canned Confessions takes ninth place on the Chart this week with 237,000+ views. This is Bud Light's second appearance on the chart after its debut back in June with Beer and Porn. Taboo topics have proved successful for the beer company thus far, though Beer and Porn had a very short shelf-life, landing in the Top Ten for just one week. Time will only tell if the same effect applies to Canned Confessions.