Visible Measures Blog

With two weeks till release, Adam Sandler's latest film, Just Go With It, vaults into first place on the Top 10 Online Film Trailer Chart. This also marks the Sony comedy's chart debut, driving over 2.6 million views, denying Justin Bieber's Never Say Never first place. Prior to this week, Just Go With It hadn't generated enough social video interest to appear in the top ten. What changed? Sony released this new trailer, which produced over 2 million views last week.

NEW YORK (AdAge.com) -- With 1.8 million views and its first ever entry onto the chart, Intel's "Chase" mini-movie makes it to the straight to the top for a good reason -- it's a great action flick with a sexy heroine and two leather-jacket-and-gold-chains bad guys. The campaign won 1.1 million in its first week alone.

With much anticipation and fanfare, the 2011 Academy Awards nominees were announced on Tuesday. And, as with last year, we have ten best picture nominees. The King's Speech leads the prestigious group in nominations, grabbing twelve, trailed by the Coen's brothers' True Grit with ten. The Social Network and Inception followed with eight nods each. Other films to make the list include Black Swan, The Fighter, The Kids Are All Right, 127 Hours, Toy Story 3, and Winter's Bone.

Seth Rogan's latest film, Green Hornet, takes first place on the Top 10 Online Film Trailers Chart this week after steadily working its way up the ranks. Hitting theaters last week, the Columbia action/comedy flick increased over 115% to reach 1.9 million views. The film has made five appearances on the chart.

NEW YORK (AdAge.com) -- The homeless man with the golden pipes, Ted Williams, may be going into rehab, but the web still loves him. In his first real job after being discovered panhandling by the side of a highway, Mr. Williams gave some viral mojo to a typically staid Kraft TV ad, making it the sixth most-watched ad on the web last week, with nearly 700,000 views.

Country Strong claims first place for the first time since its chart debut ousting Green Hornet from the top spot. The drama starring Gwyneth Paltrow experienced a 113% gain in views following its theatrical release for a total of 1.1 million. Although the film made just three total appearances indicating online audiences became interested late in the film's promotional cycle. 

NEW YORK (AdAge.com) -- The "Most Interesting Man in the World" has met his match. Well, not really (that's impossible) but Heineken's "The Entrance" is the cornerstone of a new web campaign from Weiden & Kennedy that topped the Viral Chart last week with more than 2 million views.

Doubling its view count from the week previous, Green Hornet moves up from seventh place to claim first in this week's Online Film Trailer Chart. The film starring Seth Rogan generated 678,000 views. The campaign's growth was largely driven by a new trailer uploaded by the film's studio, Columbia which appears to have put advertising dollars behind the asset as indicated by the YouTube stats and data details. 

NEW YORK (AdAge.com) -- Now that we are all back from the holidays, making resolutions on our efficiency and work ethic, it's fitting that a Mercedes-Benz video entered our video chart this week, featuring two Formula One drivers racing along on the side of a snow-covered mountain. Even for those of us, like me, who don't follow the sport, the video makes its point with one car getting in front of another as the speedier driver shakes his head saying, "I knew it! Sunday driver," only to be cut off by a third car, a woman in a Mercedes SUV shaking her own head saying, "I knew it, senior citizen." For those who do follow Formula One rivalries, the "senior citizen" is Mika Hakkinen and the "Sunday driver" driver is Michael Schumacher -- two racing legends who famously battled each other in the 1990s.

Interest in automotive online advertising videos skyrocketed in December 2010, with viewership of videos on our Top 10 chart of the most popular ads higher than it has been since June 2010.