Visible Measures Blog

Toyota's Australian arm delivered a red hot campaign for Yaris this week, which skyrocketed to second place on The Top 10 Online Video Auto Ads Chart. Chock-full of innuendo, the campaign shows a young man discussing the Yaris' safety (or "protection") features with a young girl's father before date night. The spot caused a storm of controversy, which has ultimately helped it amass a view count north of 359,000+ views, nearly enough to topple Volkswagen's The Fun Theory. 

Online film trailer views for "Avatar" increased 109% for a total of 4.7 million in anticipation of James Cameron's epic 3-D sci-fi release this weekend.

NEW YORK (AdAge.com) -- If it seems like Google has been especially busy lately launching new features, it's because it has. But these days, the search giant appears to be more aggressive than it has previously been in marketing its new launches. This week the company occupies three of the top 10 spots on the viral video chart with videos promoting Google Goggles, Google Chrome and Google's real-time search offerings. The company's videos tend to blur the line between product demo and quirky, homespun entertainment. As Visible Measures, which compiles the weekly viral chart data, notes, "while there is ton of consumer interest in Google's new products, it certainly doesn't hurt that they control the web's No. 1 video destination."

Traditionally, the phrase is: Beware the Ides of March. But December is turning out to be an equally dangerous time for politicians. Almost exactly one year ago, US President George Bush was attacked by a pair of flying shoes in Iraq. On Sunday night in Milan, Italian Premier Silvio Berlusconi was attacked by a flying souvenir of the city's cathedral. Mr. Bush ducked. Unfortunately, Mr. Berlusconi didn't even see his attack coming.

In the past few months, we've launched online video performance charts for the advertising, film, and webisode industries. Yesterday, we announced the debut of our latest industry chart. Published in conjunction with Motor Trend, the number one automotive authority, our Top 10 Online Auto Ads Chart showcases the Web's top-performing automotive video ads. As with our Ad Age Top 10 Viral Video Ads Chart, Variety Top 10 Online Film Trailers Chart, and Mashable Top 10 Webisodes Chart, The Top 10 Online Auto Ads Chart will be ranked on our unique True Reach™ methodology.

Invictus, staring Matt Damon and Morgan Freeman, was able to secure a position on the Top 10 this week just before it hits theaters this weekend. Debuting at tenth place, the film featuring the story of Nelson Mandella's effort to unite South Africa through the bond of Rugby generated 111,000+ views.  

It’s the beginning of December, which means it’s time to take stock of the web series that captured your attention in November.

NEW YORK (AdAge.com) -- This week on the viral video chart, LG suggests people think twice, Google wants people to think Chrome and Cisco hopes people can't stop thinking about its security with a faux infomercial promoting its SIO to Go iPhone app. And sneaking in at the 10th spot, U.K.'s Drench spring water hopes people latch onto its jazz-playing hamster band.

With chart juggernauts New Moon and 2012 now out of the rankings, James Cameron's Avatar was able to claim first place in the Top 10 Online Film Trailer Chart this week. Two weeks from its holiday season release, the sci-fi action flick grew 57% to 1.7 million views.

Muscle Milk brought sexy back this Thanksgiving with a video campaign featuring the Sexy Pilgrim. Making the second largest debut – behind Carl's Jr's How To Eat A Burger campaign – the effort generated 3 million views last week, seemingly the result of a comprehensive seeding strategy by the Sharethrough agency. Six video clips from the campaign have driven north of 200,000 views on different video-sharing sites, with the Metacafe clip leading the charge.