Visible Measures Blog

As the UK heads into the final days before electing its next Prime Minister, it faces a distinctly new and different media landscape for consuming political news. Television is stronger than ever, with this election marking the first ever televised ministerial debates in the UK. Each of these debates were uploaded online, enabling viewers to watch and re-watch the candidates' every answer, look, and move. Beyond helping viewers watch debates they may have missed, online video adds an extra dimension to political theater, highlighting the good, magnifying the bad, and amplifying the embarrassing.

Gordon's Gaffe

Gordon Brown is learning about these pitfalls now after calling a woman "bigoted," unaware his microphone was still on. The verbal misstep occurred just a day before the final debate, quickly generating nearly 170 clips, from the original remark, to Brown's multiple apologies, to the interviews with the woman in question. Altogether, these clips have generated over 670,000 views and 7,000 comments.

With these hefty numbers, this political sideshow has given the electoral debates a run for their money in online video. Combined, the first two debates have garnered 780,000 views. The first debate has scored over 695,000 views across the Web, with a clip of the full debate leading the way with 250,000 views. The second debate has seen a markedly less amount of views – 85,000. The main difference between the two debates in online video is that ITV1, the network of the first debate, uploaded official videos of the contest, which account for over 70% of its views. Sky News, home of the second debate, has yet to upload a clip of the event. And, though there are a few clips of the third debate, we're still waiting for them to develop before reporting their results.

Given the performance of Brown's blunder in online video, do you think it will help drive audiences to videos of the third debate online? Or, could they get tired of all the buzz? Whatever the case, we'll see how voters interpret the results on May 6.

NEW YORK (AdAge.com) -- Did Fox and ABC reject a Lane Bryant lingerie ad? Well, no, but that didn't stop Lane Bryant from declaring network bias against women with boobs and having model Ashley Graham take a media tour last week to talk about the issue.

Most "rejected" ad claims are tired stunts to generate news coverage. See: GoDaddy, which manages to get an ad "rejected" from the Super Bowl every year, not to mention gay dating site ManCrunch and PETA. But that doesn't mean the strategy doesn't work, and the ginned up "controversy" generated 2.3 million views of Lane Bryant's ad across the web last week.

The video was linked to literally hundreds of stories with headlines such as "Are Ashley Graham's Breasts Too Big for TV (video)," which helped the cause as well as a guest appearance on CBS's "Early Show."

Last time it was CBS fending off ManCrunch's claims during the last Super Bowl, but that doesn't mean the network wasn't on hand to milk the saga of Ms. Graham, who told bemused "Early Show" anchor Chris Wragge that "Victoria's Secret commercials air throughout the day, but when it comes to a Lane Bryant commercial, and we've got a little extra overflowing, everybody freaks out!"

Fox ultimately did run the ad in the last 10 minutes of "American Idol," the highest-rated show on TV, and pointed out that the network has run ads for Playtex for "full-figured" women but only after 9 p.m. ABC also accused Lane Bryant of blowing smoke, and said the ad was accepted for "Dancing With the Stars."

It's a tired rerun, but all in all, we'd have to say an effective media strategy, well-executed.

The Most-Watched Viral Video Ads of the Week

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	NEW	Lane Bryant	So Not What Mom Would Wear	NA	2,333,568	NEW
2	1	Old Spice	Odor Blocker	Wieden + Kennedy	1,778,521	-47%
3	3	Evian	Live Young	BETC Euro RSCG	1,064,251	-14%
4	4	Old Spice	The Man Your Man Could Smell Like	Wieden + Kennedy	619,176	-28%
5	6	Pepsi	Oh Africa	NA	557,987	7%
6	Back On Chart	Vodafone	Make The Most Of Now	Ogilvy & Mather	508,510	Back On Chart
7	5	Microsoft	Xbox Project Natal	World Famous	464,685	-14%
8	2	Nike	Earl and Tiger	Wieden + Kennedy	430,571	-81%
9	8	Sussex Safer Roads Partnership	Embrace Life	Director: Daniel Cox	393,260	-2%
10	10	DC Shoes	Gymkhana Two	Mad Media	377,429	2%

Michael Learmonth is a reporter at Advertising Age. You can find the original article here.

The data used for The Top 10 Viral Video Ads Chart was sourced from Visible Measures.

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us. 

Follow Visible Measures on Twitter!

Imagine you're planning an upcoming online video campaign. You might use Evian's Live Young and Microsoft's Project Natal online video campaigns as points of comparison. At first glance, these two campaigns appear similar. They both have over 1,500 placements, suggesting significant community participation. But upon deeper analysis, you discover that over 60% of the views for Live Young are brand-driven, compared to only 20% for Project Natal. This distinction – seeded versus viral performance – is critical for forecasting online video advertising performance and will impact your planning, benchmarking, and overall understanding for how your audiences interact with your video content.

What's New in Trends

It is in part because of breakdowns such as this that we're excited to introduce a series of new features for Trends, our award-winning online video performance benchmarking product. With this update, you can dive into an online video campaign's performance and track its seeded versus viral breakdown. You'll also notice improved usability, with new capabilities that make it easier and faster to find the video campaigns you want to explore. And, as always, you'll be able to use Trends to better understand the online video landscape, for example: 

• Major film studios regularly use Trends to benchmark their movie campaigns against competitive films opening the same weekend.
• Digital agencies use Trends to set goals for upcoming social video campaigns.
• Major national brands use Trends to understand the impact of campaigns on their overall share of voice.

Let's take a look at these Trends updates in more detail.

Did Your Competitors' Online Video Campaign Go Viral?

As we saw with the Evian and Microsoft example, to truly understand a campaign's performance in online video, you need to understand its seeded versus viral breakdown. With its new features, Trends allows us to do a similar comparison with more recent online video campaigns, such as Nike's Tiger and Earl and Old Spice's Odor Blocker. Using Trends' seeded versus viral breakdown, we were able to see that Tiger and Earl is driven by viral content, while Odor Blocker is fueled by a handful of seeded clips. Understanding this breakdown helps us better analyze each ad's performance and the ultimate impact of brand-driven messaging. 

The Campaigns You Need, Instantly

To help you find the campaigns you need for your comparisons, we've implemented a new suggestive search feature. Whether you're in the Social Video Campaigns Premium Collection or the Online Film Trailers Premium Collection, simply type in key terms. For social video campaigns, you can search on brand, agency, and campaign name. Key words for film trailers include film name, studio, and genre.

We've also added a campaign details page, which has almost everything you want to know about a campaign: its True Reach™, seeded versus viral breakdown, comments, ratings, demographics, as well as descriptive background information like campaign start date, agency, category, and creative type.

Try the New Features Yourself

We think these new features are fun, genuinely useful, and add an extra dimension to the online video performance benchmarking experience. But don't take our word for it. Take them for a test drive yourself now by signing into your Trends account. Let us know how you like them. We'd love to hear what you think!

Don't have a professional Trends account? With seeded versus viral breakdowns and improved usability, now's the time to upgrade.

Learn more about premium collections >>

For more information, please contact our client team.

NEW YORK (AdAge.com) -- Wieden & Kennedy held on to three of the top four spots last week, with its Tiger Woods ad firmly in second place. A closer look, however, reveals that of the 2.3 million Tiger views for the week, 1.3 million or 60% were for the derivative, or lampoon ads.

More surprisingly, this percentage is a rise over the life of the campaign. Of the 11.2 million total Tiger views so far, 5.7 million or 51% were parodies, which means the spoofs are driving the views. Simply put, it's more fun to watch people making fun of Tiger than it is to watch, well, Tiger.

It also shows that while a video that goes viral can give you reach, it often means the message gets changed along the way. Indeed, that's part of Nike's strategy, as Nike VP of digital Stefan Olander explained in a post Thursday on YouTube's Biz Blog: "Imitation is the sincerest form of flattery. We love when people engage and participate in the storytelling. Any confident brand should be."

Nike (and Wieden) may fare better next week if this clip makes the charts. The rest of the ads are either hold-overs or ads making a return to the list. One exception is No. 7 for Nitro Boats, which benefited from TV promotion on Outdoor Channel.

The Most-Watched Viral Video Ads of the Week

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Old Spice	Odor Blocker	Wieden + Kennedy	3,327,366	-54%
2	2	Nike	Earl and Tiger	Wieden + Kennedy	2,305,863	-64%
3	3	Evian	Live Young	BETC Euro RSCG	1,238,960	-24%
4	4	Old Spice	The Man Your Man Could Smell Like	Wieden + Kennedy	864,799	-40%
5	8	Microsoft	Xbox Project Natal	World Famous	538,271	-24%
6	9	Pepsi	Oh Africa	NA	519,446	2%
7	NEW	Nitro Boats	Boat vs. Girlfriend	NA	487,590	!Undefined Bookmark, NEW
8	Back On Chart	Sussex Safer Roads Partnership	Embrace Life	Director: Daniel Cox	402,033	!Syntax Error, ON
9	5	E*TRADE	E*TRADE Super Bowl 2010	Grey	373,879	-71%
10	10	DC Shoes	Gymkhana Two	Mad Media	371,644	-19%

Source: Visible Measures

Edmund Lee is a reporter at Advertising Age. You can find the original article here.

The data used for The Top 10 Viral Video Ads Chart was sourced from Visible Measures.

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us. 

Follow Visible Measures on Twitter!

Historically, Apple hasn't been all that active in the world of online video. Not because it can't, but because it doesn't really try all that hard. Up until recently, Apple hadn’t even bothered to upload any videos to its corporate YouTube channel. And when it did, with its recent series of iPad ads, the comments were disabled. However, despite Apple’s relative ambivalence about social video, the online video audience is anything but ambivalent about the brand. Indeed, fans have posted hundreds of copies of the iconic “Get a Mac” and “iPhone” ads.

But when a purportedly next-generation iPhone is ‘found’ in the wild, and videos emerge of the device, all bets are off. After being cleverly disguised and apparently forgotten in a bar in San Jose, technology Website Gizmodo managed to get its hands on the device in question, thoroughly reviewed it, produced videos of it, and concluded that the phone was indeed authentic and may very well be an advanced prototype of the next generation iPhone.

The Real Deal? Gizmodo Unveils the Next iPhone

To put the hype into perspective, this 10-second clip on YouTube was yesterday's most-watched video in United States, Australia, Canada, the UK, New Zealand, Israel, Sweden, and dozens of other countries. Not surprisingly, the social video community has jumped in enthusiastically, spreading over 450 associated clips that altogether have produced over 3.5 million views and 9,000 comments in just the first 72 hours.

We knew this was a lot of views in three days, even for a company with a profile like Apple, so we wanted to benchmark this leaked iPhone video phenomena against the online video performance of the launch campaign for the iPad, one of Apple's most anticipated products of all time.

As the chart shows, the initial online video interest in Gizmodo’s iPhone scoop has far exceeded that of the iPad launch... to the tune of 1.8+ million views in the first 72 hours alone.

Many factors appear to be driving the interest in these sneak peak videos, including speculation of the origin and future of the device (is it really the next generation iPhone?), a rare glimpse through the veil of Apple’s legendary secrecy, the controversy surrounding how Gizmodo acquired the device, and more. Whatever it is, the hype surrounding the next iPhone in online video is real.

We're honored to announce that Trends, our online video performance benchmarking solution, has been selected by Streaming Media as one of their 2010 Editors' Picks, an annual list of "the most innovative, most important, and just plain coolest stuff in online video." 

Here's a bit on why the editors picked Trends:

"If you’re looking to evaluate the effectiveness of online video advertising, there’s no better tool than Trends, which Visible Measures introduced in February. Trends tracks the reach of ad campaigns—as of this writing, nearly 300 of them—and lets users see the cumulative or interactive reach of those campaigns as measured by the company’s True Reach metrics. It also lets you see the number of comments and ratings, as well as how many points of distribution each campaign has achieved. Campaigns are sortable by brand, agency, industry (automotive, financial services, etc.), and type of creative (the 15 categories include humor, sex appeal, market challenge, and product demo). The results are not only fascinating but actionable, letting agencies and advertisers see what’s working and where."

We're excited about this award and to be included alongside industry leaders like Amazon, Cloudfront, BoinxTV, Encoding.com, Howcast, Kyte, Livestream, Netflix, Winnov, and YuMe. This recognition demonstrates the importance performance benchmarking plays in online video and we're happy to be in the position to deliver a product that meets these needs. We look forward to introducing many new solutions for measuring content, ads, and audiences across the world of online video in the future. Stay tuned!

You can learn more about our award-winning solution for benchmarking online video performance here.

NEW YORK (AdAge.com) -- After 10 months, a grand total of 102 million views, 130,000 comments and 500,000 Facebook fans, Evian is finally putting its babies to work on TV. The ads started running in the Los Angeles market this week and New York this summer, a change in strategy for what had been an entirely online campaign, at least in the U.S.

Heloise Hooton, a spokeswoman for Euro RSCG in Paris, said the video has appeared on TV in France and Belgium, and also began airing in the U.K. earlier this year. That means Danone is finally putting a significant budget behind Evian's campaign. It may also mean that the company is seeing the limits of its online video strategy on actual sales. "While we are expanding into traditional media in order to broaden even further the reach of the 'Live Young' campaign, online remains a major pillar of our strategy," said Jerome Goure, VP-marketing at Danone.

Of course, paid placement on YouTube was an important part of getting and maintaining views, but a YouTube exec says Evian paid less to promote the video than you'd think. Euro RSCG said it has used "minimal" paid promotion to place the video on YouTube's home page in a given market, and then it has let fans of the roller-skating babies take over.

Babies aside, Wieden & Kennedy had another huge week on the Viral Chart, with more than 13 million views between Old Spice's "Odor Blocker" and Nike's "Earl and Tiger." That doesn't include Wieden's "The Man Your Man Could Smell Like," which had nearly 1.5 million views last week.

Those two videos made it a big week for the Viral Chart, according to the folks at Visible Measures. Collectively, the top 10 ads brought in 21 million views, a weekly total outdone only by the week after the Super Bowl, which had 43 million views.

It's possible we had something to do with that. Six of the top 10 most-watched ads last week -- including two videos returning to the chart -- were "featured videos" on YouTube when Ad Age curated the home page during the same time period.

The Most-Watched Ads of the Week  

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	4	Old Spice	Odor Blocker	Wieden + Kennedy	7,166,770	680%
2	NEW	Nike	Earl and Tiger	Wieden + Kennedy	6,334,337	NEW
3	3	Evian	Live Young	BETC Euro RSCG	1,629,573	55%
4	5	Old Spice	The Man Your Man Could Smell Like	Wieden + Kennedy	1,449,857	122%
5	Back On Chart	E*TRADE	E*TRADE Super Bowl 2010	Grey	1,276,942	Back On Chart
6	Back On Chart	T-Mobile	T-Mobile Dance	Saatchi & Saatchi; Mediacom	915,383	Back On Chart
7	NEW	Samsung	Business Card Throwing	The Viral Factory	880,880	NEW
8	7	Microsoft	Xbox Project Natal	World Famous	712,835	57%
9	10	Pepsi	Oh Africa	NA	507,659	40%
10	Back On Chart	DC Shoes	Gymkhana Two	Mad Media	458,414	Back On Chart

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Michael Learmonth is the digital editor at Advertising Age. You can find the original article here.

The data used for The Top 10 Viral Video Ads Chart was sourced from Visible Measures.

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us. 

Follow Visible Measures on Twitter!

Tiger didn't win the Masters over the weekend, but he did score a viral video hit. His latest Nike ad, featuring a voiceover from his late father Earl, has been the talk of the town since its launch late Wednesday, just before the Masters began.

Tiger's New Ad: What's your take?

The 30-second ad has spawned over 160 unique video clips, over 100 of them derivatives – spoofs, parodies, mash-ups, and the like. Altogether, these clips have generated 7.1+ million views and 15,000+ comments. 

The derivatives for the ad began growing slowly, making up less than 10% of the total view count after one day, led by Jimmy Kimmel's spoof. But as more and more people saw the ad, more and more parodies were produced. Now, not only do over half of the ad's total views come from derivatives, but, as you can see from the graph below, derivatives have become the de facto driving force behind the campaign. The top performing spoof to date is Tim Nolan's David After Dentist voiceover with 600,000+ views. 

Was this inevitable? Could Nike have known that no matter what kind of ad they developed, it would be relentlessly parodied? Could this have been their plan all along (given that the ad seems so easy to spoof)? After all, it's a single shot on Tiger with a voiceover – it doesn't take much to record 30 seconds of audio and drop it on top of the ad. It keeps the conversation on Tiger and, in turn, Nike. After all, 7.1+ million views in less than a week is nothing to laugh at.

Let us know what you think in the comments below.

Each month, our partner Visible Measures compiles a list of the top ten most popular web video series, and we share those results with you and provide analysis. Visible Measures tracks views, comments and other data on web video.

If you’re looking for some video entertainment to watch on your lunch break, this chart is a great place to start. Find a show you’re interested in and click the play button to the right to check it out.

This month we saw huge bursts in popularity for two shows that were on the chart last month — The Annoying Orange and Key of Awesome. We have some old standards too, including one of the original web series — Red Vs Blue.

The Most-Watched Webisodes of February   

Rank	Last Month's Rank	Title	Studio	Genre	Current Month's Views*	% Change in Views**	Watch
1	1	The Annoying Orange	GagFilms	Comedy	52,255,333	82%
2	4	Key of Awesome	Next New Networks	Comedy, Music	21,585,869	58%
3	3	Happy Tree Friends	MondoMedia	Animation	16,245,344	3%
4	2	Fred	NA	Comedy	15,318,046	-17%
5	5	Smosh	Deca TV	Comedy, Sketch	15,165,895	38%
6	NEW	Charlie the Unicorn	FilmCow	Animation, Comedy	7,144,246	NEW
7	NEW	Potter Puppet Pals	NA	Sketch	5,131,372	NEW
8	Back On Chart	Red Vs Blue	Rooster Teeth	Animation, Comedy	4,407,858	Back On Chart
9	7	The Station	The Station	Comedy	3,581,868	-17%
10	8	Jake & Amir	CollegeHumor	Comedy, Sketch	3,359,443	3%

Source: Visible Measures 

Breakout Hits: The Annoying Orange and Key of Awesome

 

The Annoying Orange debuted on the chart at #1 last month with an already impressive 29 million views. In March it grew 80% to 52 million, leaving most of the competition far behind. Some folks will observe that it’s surprising that those 52 million people don’t find the orange that stars in the series too annoying. Others will just keep on laughing.

The other big winner this month is Key of Awesome, which jumped from fewer than 14 million views to more than 21 million, moving from #4 to #2. This was thanks in part to two hugely successful Lady Gaga-related music videos: “No Lady Gaga Telephone! Adam Lambert: Behind the Awesome” and “Lady Gaga Telephone Parody (ft Beyonce): Key of Awesome #17.”

Apparently the Internet loves Lady Gaga. Who knew?

Newcomers: Charlie the Unicorn and Potter Puppet Pals

 

Look at these two new successes and you might notice a pattern: Many of the top series on the list combine kid show presentation with some edgy, grown-up humor. The Annoying Orange, Happy Tree Friends, Charlie the Unicorn, and Potter Puppet Pals all seem like they might be for kids at first glance, but they can be pretty morbid.

Even Fred is edgy sometimes thanks to its implication of a difficult family life for the title character.

Charlie the Unicorn and Potter Puppet Pals are also comparatively old; both are on the list thanks to traffic on episodes published several years ago. Viral success can be gradual, it can be delayed, or it can even come in spurts.

Why is Fred Less Popular Now?

Fred slipped from its usual #1 or #2 spot to #4. Why did that happen?

The simple answer is that actor Lucas Cruikshank has (at least for now) moved on to bigger, more lucrative things. He’s playing the role of Fred in a made-for-TV movie on Nickelodeon called Fred: The Movie. As a result, he has dedicated less of his time to producing YouTube videos, so viewership declined 17%.

Fred: The Movie won’t be Cruikshank’s Nickelodeon debut, though; he has previously appeared in a cameo role as Fred on the series iCarly. Oh, and if this new movie is successful, a theatrical follow-up is possible, so be prepared for the possibility that this downward trend will continue for his YouTube videos.

The data used for the Top 10 Webisodes Chart was sourced from Visible Measures

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Samuel Axon is a Staff Writer at Mashable. You can read the original post here. 

For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us. 

Follow Visible Measures on Twitter!

 

 

NEW YORK (AdAge.com) -- It's official: Old Spice and agency Wieden & Kennedy really do get the web. This week a new Old Spice campaign "Odor Blocker" joins the "Your Man" TV ad that has been hanging around the chart for the past few weeks. The campaign consists of three different creatives with "Flex" performing the best of the three.

Both Old Spice campaigns combined for more than 1.5 million views last week. We'll go out on a limb here and bet that another Wieden effort, "Earl and Tiger," will find its way onto the chart next week.

The second new entry is Toshiba's "Armchair Viewing Redefined," which actually made a cameo on the chart last fall. The ad had more than 1.1 million views last week, with more than 90% of views coming from a single YouTube placement, which typically indicates some kind of paid promotion behind it.

One other spot of note is a public service announcement "Embrace Life" that has been a consistent chart performer. From the Sussex Safer Roads Partnership and director Daniel Cox, you will not see a more moving reminder of what's at stake behind the wheel.

The Most-Watched Ads of the Week 

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Doritos	Viralocity	BBDO	1,334,848	-12%
2	Back On Chart	Toshiba	Armchair Viewing Refined	Grey	1,114,357	Back on Chart
3	2	Evian	Live Young	BETC Euro RSCG	1,054,576	-3%
4	NEW	Old Spice	Odor Blocker	Wieden + Kennedy	919,097	NEW
5	5	Old Spice	The Man Your Man Could Smell Like	Wieden + Kennedy	651,706	24%
6	7	Sussex Safer Roads Partnership	Embrace Life	Director: Daniel Cox	495,991	2%
7	6	Microsoft	Xbox Project Natal	World Famous	452,785	-7%
8	3	Muscle Milk	Spring Break It Down	Pereira & O'Dell; Sharethrough	397,478	-45%
9	9	Doritos	Crash The Super Bowl 2010	Goodby Silverstein & Partners	386,222	1%
10	8	Pepsi	Oh Africa	NA	363,777	-25%

Source: Visible Measures

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Michael Learmonth is the digital editor at Advertising Age. You can find the original article here.

The data used for The Top 10 Viral Video Ads Chart was sourced from Visible Measures.

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us. 

Follow Visible Measures on Twitter!

NEW YORK (AdAge.com) -- What makes an ad go viral? Cute babies, furry animals, juvenile humor, implausible stunts, and, well, a real stunt from billionaire investor Warren Buffett.

Geico's "Lizard Ballad" is the only new addition to the list this week in what has to be the corniest ads to make the chart since we launched it a year ago. But, since it stars Warren Buffett doing an impression of Guns N' Roses rocker Axl Rose, it makes the chart at No. 10 with 368,689 views across just three placements, two uploaded by Geico itself.

Buffett's Berkshire Hathaway owns the insurance company known for its many other videos, such as this one with one of the earliest YouTube stars, the Numa Numa guy. Fun fact about that from the Martin Agency's Rad Tollett: the terrarium with the gecko in the background was actually in the original video that made Gary Brolsma web-famous; all they had to do to shoot the Geico ad was make it more visible, and of course, add a lizard.

Geico's Buffett ad comes in at 2:24 minutes (but who's counting?), which is about optimum length for the YouTube attention span. Even that will be too long for most of you, so if you just want to see Buffett rock out (he really sings), fast-forward to minute 1:30.

Other than Geico and Buffett, the chart is loaded with stalwarts such as Evian, Doritos, Old Spice, Microsoft and Pepsi with ongoing video campaigns racking up TV-sized audiences over weeks and months on the web. Programming note: We'll be honoring some of these campaigns -- along with YouTube and Visible Measures -- as part of Ad Age's Viral Video Awards in New York on April 13.

 The Most-Watched Viral Video Ads of the Week

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	1	Doritos	Viralocity	BBDO	1,519,071	-35%
2	2	Evian	Live Young	BETC Euro RSCG	1,083,921	2%
3	4	Muscle Milk	Spring Break It Down	Pereira & O'Dell; Sharethrough	723,442	-16%
4	3	Sony Playstation 3	Sony Playstation - Move	Deutsch	587,736	-41%
5	5	Old Spice	The Man Your Man Could Smell Like	Wieden + Kennedy	527,438	-21%
6	9	Microsoft	Xbox Project Natal	World Famous	486,134	5%
7	10	Sussex Safer Roads Partnership	Embrace Life	Director: Daniel Cox	484,334	9%
8	11	Pepsi	Oh Africa	NA	482,901	Back On Chart
9	8	Doritos	Crash The Super Bowl 2010	Goodby Silverstein & Partners	382,004	-22%
10	NEW	Geico	Lizard Ballad	The Martin Agency	368,689	NEW

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Michael Learmonth is a reporter at Advertising Age. You can find the original article here.

The data used for The Top 10 Viral Video Ads Chart was sourced from Visible Measures.

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us. 

Follow Visible Measures on Twitter!