Visible Measures Blog

Safe, starring Jason Statham, releases this weekend while also making its debut on the Top 10 Online Film Trailers Chart at second place. Safe generated 2.9 million views this week, impressive considering that the film had been previously garnering less than 500,000 views weekly. The jump in views is likely due to the final promotional push by Lionsgate before the action film releases. The film has at least 150 assets scattered across the Web, among them copies and derivatives of clips, TV spots and trailers. In comparison, the average action film has at least 500 assets associated with it, while thrillers tend to generate at least 350.

Ikea, king of flat-shipped particleboard, is getting into the TV business, with its just-announced Uppleva. Sick of building furniture to accommodate TVs and their unsightly cords, Ikea decided it will build the TV as well, integrated into a storage unit.

One of the most frequent questions in the video business is how to make a video go viral. There are many general best practices that we've identified over the years of measuring and driving video performance, but one very specific phenemon is that of the time lapse. Our friend Shira Lazar from What's Trending was curious about how big Lotte Time Lapse Birth to 12 Years – the latest time lapse viral – had become, so we dug in. What we found in our research was a treasure trove of time lapse viral hits, one after the next.

We’re excited to announce that Visible Measures has been selected by AlwaysOn as an OnMedia Top 100 Winner! Inclusion in the OnMedia 100 signifies leadership amongst peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Visible Measures was specially selected by the AlwaysOn editorial team and industry experts across the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

After Obama’s dominance on the WSJ Presidential Ads Chart last week, Romney and the right strike back this week in social video, with six campaigns on the chart coming from Romney and conservative super PACs.

The latest Nicholas Sparks film, The Lucky One, opens this weekend in theaters nationwide. Starring Zac Efron, the romantic drama moves up to seventh place with 1.1 million views on the Top 10 Online Film Trailers Chart. Warner Bros. has been heavily promoting the film – in addition to clips, trailers, and TV spots, the film has a number of promotional spots on Facebook, starring Zac Efron.

This week, the Web saw its latest viral music video hit -- Hot Problems, from the teenage duo Double Take. The music video is about the troubles that face young, “hot” girls. 

t's back, and it's still angry.

Now that Romney is all but a lock for the republican nomination, President Obama and the left have unleashed a barrage of attack ads against him in social video. Five of the top ten ads this week on the WSJ Presidential Ads Chart, and the top three, are from the president. Two are aimed directly at Romney, Mitt Romney: Memories to Last a Lifetime and Mitt Romney versus Reality. Other Obama ads, The Road We've Traveled and 2012 African Americans for Obama, both older campaigns in comparison, got a boost in views last week, most likely from paid promotion online.

It's been over a month since Joseph Kony became one of the most famous people in the world, and the historic social video campaign that made him so continues on. To date, Kony 2012 has surpassed 180 million views and is well on its way to becoming the most-watched social video ad of all time. If it keeps at its current pace, it will surpass Evian's Live Young campaign in less than two weeks and overtake Blentec: Will It Blend?, currently at 195 million views, by mid May.

Cabin in the Woods releases in theaters nationwide this weekend, making a return on the Top 10 Online Film Trailers Chart. It grabs 825,000+ million views this week, just enough for tenth place. The thriller is written by Buffy the Vampire Slayer and Dollhouse's Joss Whedon, and stars Thor's Chris Hemsworth. Cabin in the Woods has around 200 assets across the web, among them copies and derivatives of trailers and TV spots. The first trailer has nearly all of the film's social video views.     

Mobile phones rule the Viral Video Chart this week, and with two spots rolling out big, Google is king.

American Reunion releases nationwide this weekend as it hops into third place on the Top 10 Online Film Trailers Chart with 3.5 million views. Universal Pictures has been heavily promoting the sequel to American Pie in preparation for its release, generating five different trailers, a number of clips, TV spots, and a "greatest moments” montage, which highlights memorable clips from the original American Pie film. The comedy has gathered more than 26,000 comments across more than 1000 copies and derivatives, a good sign of audience anticipation.

The international non-profit group UNICEF recently launched a campaign to raise awareness about children dying of hunger in the Sahel region of nothern Africa. The #sahelNOW campaign has gotten some celebrity tweets, but the video campaign has generated less than 10,000 views. 

Samsung's's polarizing Galaxy Note phone-tablet hybrid is surpassing sales expectations, with 5 million sold worldwide since its debut in Europe five months ago. Keep in mind, expectations were low for a tablet that's not really a tablet and certainly not an iPad. But its campaign is making some serious waves, premiering big on Ad Age's Viral Video Chart.

We're excited to announce that Visible Measures has been named one of Lead 411's Hottest Companies in Boston!