Today we announced a significant milestone: our Viral Reach Database
has surpassed 100 million videos
. This is an exciting milestone for us. Digging deeper and broader into Internet video has enabled us to make some interesting discoveries – like Usain Bolt defeating Olympic champion Michael Phelps
in viral video views, Michelle Obama attracting more viral video attention
than Bill and Hillary Clinton combined at the Democratic Convention, Sarah Palin dwarfing
her republican counterparts in the Republican Convention, the rap
about the Large Hadron Collider drawing the most interest about the particle collider, and that SNL comedy
trumps political convention seriousness.
The breadth of the our database also allows us to cast a wide net when we search for the True Reach™
of our clients’ viral video campaigns. We catch not just the original videos uploaded by our clients, but the copies and derivative works – spoofs, parodies, and mixes – created by the community as well. Feedback from our clients has been overwhelmingly positive when they see the true viral reach of their campaigns. We’ve found opportunities where our clients can make significant headway with their target audience as well as instances where community contributions – derivative works and copies – have account for 50% of the entire viral video campaign and increased brand messaging reach by 85%. Wow!
We’re proud of our team’s accomplishments and will continue to push forward to ensure we have the broadest visibility possible for our clients and research projects. As always, we look forward to continuing our research into viral video trends, phenomena, and quirks and sharing our discoveries with you.