Visible Measures Blog

The 100 Million Views Club could have a new champion in short order. Twilight Saga: New Moon has attracted over 220 million views in just two months. This growth rivals the speed of legendary Susan Boyle, whose initial performance on Britain's Got Talent generated more than 261 million views in the same timeframe. New Moon grabbed over 74 million views this month and vaulted eight spots in the Club. If New Moon maintains this level of activity, it could reach the top five by next month, and possibly even challenge the top spot by the time of its November release.

Even with New Moon's performance, music videos continue to dominate the Club. Since our update in July, music videos have claimed the top three spots, including Soulja Boy's Crank Dat, followed by Beyonce's Single Ladies, and Michael Jackson's reenergized Thriller. Music videos now comprise 50% of the Club's total 6.8 billion views.

Noteworthy Club Notes: 

• Thriller's recent performance has bumped both the original Twilight film and Susan Boyle back a spot. The celebrated music video has grown over 80 million views since our July update, enough to hop 5 spots and slip passed Twilight by just one million views.
• Timabaland: Apologize (featuring One Republic): This music video phenomenon takes an impressive 236 million views and 8th place.
• Britney Spears: Womanizer: After helping Brtiney make her comeback, Womanizer enters the club with 118 million views, taking the 29th spot.
• Peanut Butter Jelly Time: The dancing banana singing a catchy jingle about peanut butter and jelly has generated 103 million views and 33rd place. With a baseball bat, of course...
• Transformers: Revenge of the Fallen: The more-than-meets-the-eye sequel to Transformers, Revenge of the Fallen joins the club with 102 million views and $397 million from the box office.
• Tay Zonday: Chocolate Rain: One of the original must-see viral videos, Chocolate Rain just barely makes the club, boasting 100 million views and 35th place.

The 100 Million Club (as of August 25, 2009)

Click on the thumbnails to watch the clips. 

Rank	Title	Type	Label/Studio	True Reach	Months Available	Watch
1	Soulja Boy: Crank Dat	Music Video	Universal	487,000,000	24
2	Beyonce: Single Ladies	Music Video	Sony Music Entertainment / Columbia	314,000,000	10
3	Michael Jackson: Thriller	Music Video	Epic Records	299,000,000	29
4	Twilight	Movie Campaign	Summit	298,000,000	17
5	Susan Boyle: Britain's Got Talent	TV	Freemantle / iTV	286,000,000	4
6	Mariah Carey: Touch My Body	Music Video	Universal	277,000,000	17
7	Jeff Dunham: Achmed the Dead Terrorist	User Generated	-	263,000,000	22
8	Timbaland: Apologize (feat. One Republic)	Music Video	Mosley Music Group / Blackground / Interscope	236,000,000	52
9	Hannah Montana	Movie Campaign	Disney	228,000,000	6
10	Avril Lavigne: Girlfriend	Music Video	RCA	228,000,000	29
11	Leona Lewis: Bleeding Love	Music Video	Syco / SonyBMG	227,000,000	22
12	Twilight Saga: New Moon	Movie Campaign	Summit	220,000,000	2
13	Chris Brown: With You	Music Video	Zoomba / Jive Records	206,000,000	20
14	Numa Numa	User Generated	-	196,000,000	19
15	Alicia Keys: No One	Music Video	J Records	188,000,000	22
16	The Dark Knight	Movie Campaign	Warner Brothers	185,000,000	24
17	Miley Cirus: 7 Things	Music Video	Hollywood Records	181,000,000	13
18	Charlie Bit My Finger Again!	User Generated	-	177,000,000	25
19	Evolution Of Dance	User Generated	-	174,000,000	40
20	Harry Potter and The Half-Blood Prince	Movie Campaign	Warner Bros.	172,000,000	12
21	Beyonce: If I Were A Boy	Music Video	Sony Music Entertainment / Columbia	171,000,000	10
22	Lady Gaga: Just Dance	Music Video	Universal	170,000,000	15
23	Michael Jackson: Beat It	Music Video	Epic Records	159,000,000	26
24	Canon Rock	User Generated	-	155,000,000	44
25	Rick Astley: Rick Roll'd	User Generated	-	150,000,000	27
26	Rihanna: Please Don't Stop The Music	Music Video	Universal	149,000,000	24
27	Dramatic Gopher	User Generated	-	146,000,000	26
28	Chris Crocker: Leave Britney Alone	User Generated	-	122,000,000	23
29	Britney Spears: Womanizer	Music Video	Sony BMG	118,000,000	11
30	Paul Potts: Britain's Got Talent	TV	Freemantle / iTV	116,000,000	23
31	Miss Teen South Carolina 2007	User Generated	-	107,000,000	32
32	Lezberado: Revenge Fantasies	User Generated	-	103,000,000	26
33	Peanut Butter Jelly Time	User Generated	-	103,000,000	56
34	Transformers: Revenge of the Fallen	Movie Campaign	Paramount	102,000,000	8
35	Tay Zonday: Chocolate Rain	User Generated	-	100,000,000	31

Source: Visible Measures

For more about the world of viral video and updates for lists like the top viral video ad campaigns of the week and the most-watched videos in history, please follow @visiblemeasures and @mcutler on Twitter and subscribe to our blog.

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The data used for the 100 Million Views Club was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations.