James Cameron's upcoming film, Avatar, experienced a dramatic spike in views this week, growing 418% to reach 2.5+ million views. Still six weeks from release, the majority of the growth comes from a new trailer launched by 20th Century Fox. Despite this growth, the highly anticipated Avatar fell short of surpassing Sony's apocalyptic 2012 and Summit's vampire hit New Moon, which took an uncharacteristic dive this week.
Releasing This Weekend
Disney's A Christmas Carol, featuring the voice of Jim Carrey, hits theaters this weekend with a 91% surge in views, up to 251,000+ views, enough for fifth place. Horror flick The Fourth Kind finishes its run with 192,000+ views, taking seventh place. Lastly, Overture Films' comedy The Men Who Stare At Goats, starring George Clooney, put up 133,000+ views this week, enough to squeeze back on the chart at tenth place.
New this Week
Warner Bros.' heart-warming drama The Blind Side New slides into eighth place this week. Two weeks from release, the film starring Sandra Bullock attracted 180,000+ views.
The Most-Watched Film Trailers of the Week
| Rank | Last Week's Rank | Film Title | Distributor | Genre | True Reach* | Weeks Until Release | % Change in Views** | Watch |
1 | 1 | Twilight Saga: New Moon | Summit | Drama / Fantasy | 18,754,977 | 2 | -25% | |
2 | 3 | 2012 | Sony | Action | 3,440,537 | 1 | 52% | |
3 | 4 | Avatar | 20th Century Fox | Action | 2,599,682 | 6 | 418% | |
4 | 5 | Ninja Assassin | Warner Bros. | Action | 343,791 | 3 | 5% | |
5 | 8 | A Christmas Carol | Disney | Animation | 251,672 | 0 | 91% | |
6 | 6 | Alvin And The Chipmunks: The Squeakquel | 20th Century Fox | Animation | 230,394 | 7 | 15% | |
7 | 7 | The Fourth Kind | Universal | Horror | 192,020 | 0 | 16% | |
8 | New | The Blind Side | Warner Bros. | Drama | 180,726 | 2 | New | |
9 | 9 | The Road | The Weinstein Company | Adventure | 170,931 | 3 | 37% | |
10 | Back On Chart | The Men Who Stare At Goats | Overture Films | Comedy | 133,759 | 0 | Back On Chart | |
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The data used for The Weekly Top Ten Online Film Trailers Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.
*See our Top Film Trailers page for our methodology.
**Indicates percent change in views compared with the same period the week before.
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