Visible Measures Blog

With the holidays fast approaching, bells are ringing in the streets, but the sound from online video is coming from music videos. The 100 Million Views Club grew to 48 members this month, with all seven new entries being music videos. The largest increase in views also comes from a music video – Beyonce's Single Ladies with a 35.9 million view bump. And of course, the number one position on the list remains Soulja Boy's Crank Dat, another music video with 621.8 million views. In all, music videos dominate the members of the club, making up 56% of its constituency.

Releasing today, Twilight's New Moon has expectedly continued its tear throughout the club. Since our last update, New Moon has closed the gap to first place by 20.6 million views, growing 8%. Soulja Boy's Crank Dat, however, only grew 2%.

Overall, this month's chart generated 9.7 billion views, a 12% increase over last month's club total. Films remain the dominant category for average views per entry, with 244 million. Music videos follow with 211 million views per member.

Noteworthy Club Notes:

• Susan Boyle has seemed to have lost some steam, growing only 1% last month, but enough to maintain seventh place. 
• Rapper Kid Cuti's Day 'n' Nite was the largest breakout entry this month, generating 120 million views, landing at 37th place. 
• Six of the seven new music videos are from hip hop artists.
• Astute readers may have noticed that child singing sensation Connie Talbot did not appear in the club this month. Upon a recent review of videos counted towards Connie Talbot's 100 Million Views Club candidacy, some of the content was removed resulting in Connie's absence in this update. We expect her to reappear shortly.  
• Starting with this update, we will be publishing The 100 Million Views Club quarterly, so look for our next update in January 2010.