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LG, Google and Cisco Debut on Viral Video Chart

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NEW YORK (AdAge.com) -- This week on the viral video chart, LG suggests people think twice, Google wants people to think Chrome and Cisco hopes people can't stop thinking about its security with a faux infomercial promoting its SIO to Go iPhone app. And sneaking in at the 10th spot, U.K.'s Drench spring water hopes people latch onto its jazz-playing hamster band.

It's also the week for several long-running campaigns to reclaim their superiority. Evian's "Rollerbabies" returns to first place -- its 13th week in that spot and its 23rd straight week on the chart. And T-Mobile's "Dance" returns to the chart, marking its 29th appearance.

The Top-Performing Viral Video Ads of the Week 

Rank Last Week's Rank Brand Campaign Agency Current Week's Views*
% Change in Views**
Watch
1
3
Evian
Live Young
BETC Euro RSCG
1,043,538
-21%
2
2
Activision
Tony Hawk Ride
Droga5; Sharethrough
1,038,164
-49%
3
7
Volkswagen
The Fun Theory
DDB
479,443
-14%
4
8
DC Shoes
Gymkhana Two
Mad Media
457,334
-7%
5
9
Microsoft
Xbox Project Natal
World Famous
450,811
-7%
6
New
LG
Give It A Ponder
Young & Rubicam
348,177
NEW
7
Back On Chart
T-Mobile
T-Mobile Dance
Saatchi & Saatchi; Mediacom
249,541
Back On Chart
8
New
Google
The Chromium OS Project
Epipheo Studios
246,087
NEW
9
New
Cisco
Cisco SIO iPhone App
Cisco In-House; Sharethrough
222,921
NEW
10
New
Drench Spring Water
Clever Hamsters
CHI & Partners
206,104
NEW
Source: Visible Measures

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The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations. 

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

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Abbey Klaassen is the Digital Editor at Advertising Age. You can find the original article here


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