NEW YORK (AdAge.com) -- It's a new year, and it brings several new videos to the viral chart. While Evian claimed the top spot for the 16th nonconsecutive week (fourth in a row, as it has gained recent momentum), Carl's Jr.'s sexed up Kim Kardashian spot debuted at No. 2. It follows the same tried-and-true (or tired-and-true, depending on your point of view) viral-video recipe the fast feeder has employed before: a hot woman eating food (this time, a salad) in slow motion with several suggestive shots of both.
Nestle rolled in at No. 3 with a pre-Winter Olympics spot starring gymnast Shawn Johnson and speed skater Apolo Ohno performing impossible tasks. It looks eerily similar to Kobe Bryant's classic Nike video, where he jumps over a speeding Aston Martin.
And in the No. 7 spot is another one of Nike's "Most Valuable Puppets" campaign -- one of our favorites. Kobe, Lebron and KRS-One-dressed-as-Santa take on the reindeer in a game of basketball. No reindeer were harmed in the filming of this spot, we're told -- "but they were dunked on," said the LeBron puppet.
The Top-Performing Viral Video Ads of the Week
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views*
| % Change in Views** | Watch |
1 | 1 | Evian | Live Young | BETC Euro RSCG | 2,290,523 | 9% | |
2 | NEW | Carl's Jr | Cranberry Apple Walnut Chicken Salad (Kim Kardashian) | Mendelsohn Zien | 648,268 | NEW | |
3 | NEW | Nestle | Sports Challenge | Zenith Optimedia; Moxie Interactive; Sharethrough | 591,975 | NEW | |
4 | 4 | DC Shoes | Gymkhana Two | Mad Media | 537,523 | 18% | |
5 | Back On Chart | Inspired Bicycles | Danny MacAskill April 2009 | NA | 512,435 | Back On Chart | |
6 | 6 | Microsoft | Xbox Project Natal | World Famous | 479,993 | 16% | |
7 | NEW | Nike Basketball | Nike BAsketball - Most Valuable Puppets Christmas | Wieden+Kennedy | 449,633 | NEW | |
8 | Back On Chart | T-Mobile | T-Mobile Dance | Saatchi & Saatchi; Mediacom | 252,358 | Back On Chart | |
9 | Back On Chart | Microsoft | Megawoosh (Make It Possible) | MRM Worldwide, Germany | 249,690 | Back On Chart | |
10 | 8 | Volkswagen | The Fun Theory | DDB | 232,272 | -29% | |
Source: Visible Measures
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Abbey Klaassen is the Executive Editor at Advertising Age. You can find the original article here.
The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 200+ million Internet videos from 150+ video-sharing destinations.
*See our Top Ad Campaigns page for our methodology.
**Indicates percent change in views compared with the same period the week before.
For an end-to-end assessment of your online video campaign's performance or to notify us of an upcoming or in-market campaign, please contact us.
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