Kia and Hyundai are proving adept at creating effective Web video advertising. Together, the duo has popular ads filling third, sixth, and tenth place of our chart tracking the most-watched automotive video ads.
With 120,895 views in just one week, Hyundai's "Think About It" campaign was surely propelled by controversy surrounding one spot questioning whether the term luxury should be redefined now that the Sonata can be equipped with up-market features. At the center of the legal scuffle is a basketball that features the Louis Vuitton logo.
Meanwhile, Audi is the only premium brand represented on the chart. The "Green Police" Super Bowl ad continues to rack up video views and the "Competition" ad was seen 54,954 times, despite a 64-percent reduction compared to last week.
At the bottom of the Top 10 list, BMW's "Joy is BMW" has been replaced by Kia's "A New Way to Roll," a memorable ad we've seen before on this chart.
The Most-Watched Automotive Ads of the Week
| Rank | Last Week's Rank | Make / Model | Campaign | Agency | Current Week's Views*
| % Change in Views** | Watch |
1 | 1 | Volkswagen | The Fun Theory | DDB | 195,515 | 13% | |
2 | 2 | Ford / Fiesta | Fiesta Movement | Undercurrent; AMG | 188,187 | 17% | |
3 | 7 | Hyundai | Think About It | Innocean Worldwide Americas; Initiative | 120,895 | 97% | |
4 | 5 | Audi / A3 TDI | Green Police | Venables Bell & Partners | 92,353 | -24% | |
5 | 4 | Dodge / Charger | Man's Last Stand | Wieden + Kennedy | 82,743 | -36% | |
6 | 6 | Kia / 2011 Sorento Crossover | Joyride | David & Goliath | 80,918 | -30% | |
7 | 3 | Audi / S4, A6, Q5 | Competition | Venables Bell & Partners | 54,954 | -64% | |
8 | 8 | Volkswagen | Punch Buggy | Deutsch; Mediacom | 36,002 | -39% | |
9 | 9 | Subaru | Dog Tested. Dog Approved. | Carmichael Lynch | 23,188 | -39% | |
10 | Back On Chart | Kia / Soul | A New Way To Roll / Hamsters | David & Goliath | 20,074 | Back On Chart | |
Source: Visible Measures---
The data used for the Top 10 Auto Ads Chart was sourced from Visible Measures.
*See our Top Auto Ads page for our methodology.
**Indicates percent change in views compared with the same period the week before.
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