We're honored to announce that Trends, our online video performance benchmarking solution, has been selected by Streaming Media as one of their 2010 Editors' Picks, an annual list of "the most innovative, most important, and just plain coolest stuff in online video."
Here's a bit on why the editors picked Trends:
"If you’re looking to evaluate the effectiveness of online video advertising, there’s no better tool than Trends, which Visible Measures introduced in February. Trends tracks the reach of ad campaigns—as of this writing, nearly 300 of them—and lets users see the cumulative or interactive reach of those campaigns as measured by the company’s True Reach metrics. It also lets you see the number of comments and ratings, as well as how many points of distribution each campaign has achieved. Campaigns are sortable by brand, agency, industry (automotive, financial services, etc.), and type of creative (the 15 categories include humor, sex appeal, market challenge, and product demo). The results are not only fascinating but actionable, letting agencies and advertisers see what’s working and where."
We're excited about this award and to be included alongside industry leaders like Amazon, Cloudfront, BoinxTV, Encoding.com, Howcast, Kyte, Livestream, Netflix, Winnov, and YuMe. This recognition demonstrates the importance performance benchmarking plays in online video and we're happy to be in the position to deliver a product that meets these needs. We look forward to introducing many new solutions for measuring content, ads, and audiences across the world of online video in the future. Stay tuned!
You can learn more about our award-winning solution for benchmarking online video performance here.
