Sixth Grader Greyson Chance Tops Lady Gaga in Online Video
It must all seem like a dream to Greyson Chance. Just a few weeks ago, the 12 year-old from Oklahoma uploaded a clip of him playing Lady Gaga's Paparazzi at a sixth grade music festival. Since then, his video has scored tens of millions of views, he's been on Ellen, and he's signed a record contract. And, after our analysis, he can add new accomplishment to the list: topping Lady Gaga herself.
Greyson Chance: Paparazzi
Greyson's Gaga cover has spread well beyond his original clip. So far, we've identified over 140 copies of his performance that have generated over 27 million total views. It's also inspired a whopping 120,000+ comments.
Comparing Greyson's Paparazzi performance to Lady Gaga's Paparazzi music video produces some interesting results. Since April 28, when Greyson uploaded his Paparazzi rendition, Gaga's Paparazzi has accumulated less than 10 million views. This means that Greyson's version has been viewed nearly three times as much as Gaga's in the last few weeks. He's out-Gaga-ed Gaga.
Does this mean that Greyson Chance could become the next Lady Gaga? Or, perhaps something a little more age appropriate, Justin Bieber? We'll leave that to the record execs to sort out. What we do know is that this kid has serious online video star power and that advertisers looking to reach young women should put their checkbooks on high alert.
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