It's Alien Villains vs. Goofy Ones in Online Video Film Trailers
When put head-to-head, online video audiences chose super goofy animated villains nearly two times to one over the ferocious flesh-ripping variety this week. This battle of the super villains makes the jump from the little mobile screen to the big static one this weekend with Despicable Me and Predators hitting box offices nationwide. Both films splash across the silver screen on a rise in online video, with Despicable Me increasing 50% and Predators jumping nearly 30%. Despicable Me wiped out nearly twice the views of its sinister competitor, reaching 3 million views to Predators' 1.5 million. Despite this gap in online video, Predators might be able to lean on its franchise for help at the box office. Who do you think will win this weekend?
As expected, Twilight Saga: Eclipse finishes its run on the Top 10 Online Film Trailers Chart in first place. And while there wasn't much doubt whether it would continue to dominate the chart this week, the question remained of how it would compare to its predecessor, New Moon. In the end, Eclipse's 15 million post-release views were heavily overshadowed by those of New Moon, which took down a robust 37 million.
The Last Airbender also hit theaters last weekend. However, the expected post-release growth surge was only a temperate 20%. The film remains in third place.
Three new films debut this week including Salt starring Angelina Jolie, The Oher Guys starring Will Ferrel and Mark Wahlberg, and The Sorcerer's Apprentice starring Nicholas Cage. The films enter the chart at different periods of their marketing cycles, at two, four, and one week(s) from release, respectively.
The Most-Watched Movie Trailers of the Week
| Rank | Last Week's Rank | Film Title |
Distributor
|
Genre
|
True Reach*
|
Weeks Until Release
|
% Change in Views**
|
Watch
|
|
1
|
1
|
Twilight Saga: Eclipse
|
Summit
|
Fantasy
|
15,350,463
|
-1
|
15% |
|
|
2
|
2
|
Despicable Me
|
Universal
|
Animation
|
3,055,782
|
0
|
50% |
|
|
3
|
3
|
The Last Airbender
|
Paramount
|
Adventure
|
2,297,619
|
-1
|
20%
|
|
|
4
|
5
|
Predators
|
20th Century Fox
|
Action
|
1,528,867
|
0
|
29%
|
|
|
5
|
6
|
Inception
|
Warner Bros.
|
Mystery
|
855,538
|
1
|
1%
|
|
|
6
|
NEW
|
Salt
|
Sony
|
Action
|
722,036
|
2
|
NEW
|
|
|
7
|
8
|
Step Up 3D
|
Touchstone Pictures, Summit
|
Drama
|
698,632
|
4
|
26%
|
|
|
8
|
NEW
|
The Other Guys
|
Columbia
|
Comedy
|
633,742
|
4
|
NEW
|
|
|
9
|
9
|
The Expendables
|
Lionsgate
|
Action
|
600,394
|
5
|
11%
|
|
|
10
|
NEW
|
The Sorcerer's Apprentice
|
Disney
|
Action
|
508,488
|
1
|
NEW
|
|
Source: Visible Measures
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