Old Spice Update: Isaiah Mustafa Inspires Dudes in Towels to Make Online Videos (and Alyssa Milano)
One of the drawbacks from having a handsome man in a towel get insanely popular is that it inspires less aesthetically gifted specimens to attempt the same approach. This phenomenon is what we've seen since Old Spice broke the online video advertising mold last week with its Responses campaign – men of all shapes and aesthetic dispositions have stripped down to their shower gear to spoof and challenge Isaiah Mustafa, the man your man could smell like.
Here are some examples:
The campaign has also inspired Alyssa Milano to make a response in a towel, challenging Mustafa to donate $100,000 to the National Wildlife Federation's Gulf Oil Spill Restoration Fund. It's generated close to 42,000 views.
Alyssa Milano Responds to Mustafa
Today, with the help of these videos and others like them, the Responses campaign has reached more than 40.7 million views, making it the fastest growing online video advertising campaign in history. As a pure viral hit, it's second only to Susan Boyle, who reached 47.7 million views in the same amount of time.
The innovative campaign hasn't just done well for itself, it's helped increase the views for both The Man Your Man Could Smell Like and The Return of the Man Your Man Could Smell Like. It helped the original Man skyrocket 300%, from 120,000 views per day to 480,000+. The Return of the Man jumped over 65%, springing from close to 500,000 daily views to 820,000.
To catch up on the coverage surrounding this breakthrough hit, check out these articles featuring our numbers:
The final clip of the Responses campaign, Re: Everyone | Old Spice, has the most views of the group so far with over 2.9 million. What's your favorite response? Let us know in the comments section below.