Salt, Ramona and Beezus, and Dinner For Schmucks Go Head-to-Head in Online Video
Three films open this weekend including action flick Salt and a pair of comedies, Ramona and Beezus and Dinner For Schmucks. Salt, starring Angelina Jolie, leads the group of openers at fifth place with 930,000+ views coming from a healthy 50% bump. Ramona and Beezus grew nearly 30% to reach seventh place with 615,000 views. Dinner For Schmucks is one step behind at eighth place and 360,000 views.
Schmucks and Salt square off in demographics, with audiences for both films skewing heavily male. Ramona and Beezus has been attracting much more female oriented crowd in online video, suggesting that its closest competitor for audiences at the box office could be Twilight: Eclipse.
Inception and The Sorcerer's Apprentice hit theaters last weekend both experiencing the customary post-release surge in growth. Inception gained a whopping 210% in views while Apprentice grew by 165%. They're in first and second place, respectively.
One new film entered the chart this week and one returned to the ranks. Seven weeks from release, Resident Evil: Afterlife moved into sixth place with a strong debut of 850,000+ views. In tenth place, Scott Pilgrim vs. The World returned from a two week absence with 300,000+ views. It stands three weeks from release.
The Most-Watched Trailers of the Week
| Rank | Last Week's Rank | Film Title |
Distributor
|
Genre
|
True Reach*
|
Weeks Until Release
|
% Change in Views**
|
Watch
|
|
1
|
3
|
Inception
|
Warner Bros.
|
Mystery
|
4,997,757
|
-1
|
212%
|
|
|
2
|
7
|
The Sorcerer's Apprentice
|
Disney
|
Action
|
1,530,672
|
-1
|
166%
|
|
|
3
|
4
|
The Expendables
|
Lionsgate
|
Action
|
1,051,707
|
3
|
59%
|
|
|
4
|
5
|
Step Up 3D
|
Touchstone Pictures, Summit
|
Drama
|
1,029,096
|
2
|
62%
|
|
|
5
|
6
|
Salt
|
Sony
|
Action
|
933,092
|
0
|
50%
|
|
|
6
|
NEW
|
Resident Evil: Afterlife
|
Sony
|
Action
|
856,072
|
7
|
NEW
|
|
|
7
|
8
|
Ramona and Beezus
|
20th Century Fox
|
Comedy
|
615,533
|
0
|
28%
|
|
|
8
|
10
|
Dinner For Schmucks
|
Dreamworks
|
Comedy
|
362,852
|
0
|
25%
|
|
|
9
|
9
|
The Other Guys
|
Columbia
|
Comedy
|
339,460
|
2
|
-6%
|
|
|
10
|
Back On Chart
|
Scott Pilgrim vs. the World
|
Universal
|
Action
|
304,318
|
3
|
Back On Chart
|
|
Source: Visible Measures
---
Want more online film trailer data? Check out the Online Film Trailers Collection in Trends, our award-winning online video performance benchmarking application. Sign up for a free account.
Follow us on Twitter!
