Charlie St. Cloud Skyrockets in Online Video
Charlie St. Cloud surged onto the Top 10 Online Film Trailers Chart as it heads into theaters this weekend. The film shot to fourth place with a solid 950,000+ views. With audiences for Charlie St. Cloud consisting of more than 70% women with an average age of 20, it seems as though Hollywood heartthrob Zac Efron hasn't lost his charm with the younger ladies.
One week from release, Step Up 3D steals the spotlight on the chart, taking first place with a 217% boost. The majority of the growth came from Club Can't Handle Me, a music video by rapper Flo Rida with scenes from the film, accounting for nearly two million views. We saw a similar strategy from Sony when releasing The Karate Kid.
Looking at films that released last weekend, Salt moved into second place with a nearly 70% increase, reaching 1.5 million views (it was second place at the box office as well). Ramona and Beezus gained 10% while Dinner For Schmucks jumped nearly 50% to hit 530,000+ views.
Aside from Charlie St. Cloud, Eat Pray Love makes its debut on the chart this week, sliding into tenth place with 325,000+ views. The film has gained little traction in online video despite running on the star power of Julia Roberts. The dramatic comedy from Sony remains two weeks from release.
The Most-Watched Trailers of the Week
| Rank | Last Week's Rank | Film Title |
Distributor
|
Genre
|
True Reach*
|
Weeks Until Release
|
% Change in Views**
|
Watch
|
|
1
|
4
|
Step Up 3D
|
Touchstone Pictures, Summit
|
Drama
|
3,262,329
|
1
|
217%
|
|
|
2
|
5
|
Salt
|
Sony
|
Action
|
1,566,345
|
-1
|
68%
|
|
|
3
|
3
|
The Expendables
|
Lionsgate
|
Action
|
1,372,751
|
2
|
31%
|
|
|
4
|
NEW
|
Charlie St. Cloud
|
Universal
|
Drama
|
953,250
|
0
|
NEW
|
|
|
5
|
6
|
Resident Evil: Afterlife
|
Sony
|
Action
|
910,091
|
6
|
6%
|
|
|
6
|
7
|
Ramona and Beezus
|
20th Century Fox
|
Comedy
|
676,165
|
-1
|
10%
|
|
|
7
|
8
|
Dinner For Schmucks
|
Dreamworks
|
Comedy
|
532,683
|
-1
|
47%
|
|
|
8
|
10
|
Scott Pilgrim vs. the World
|
Universal
|
Action
|
480,327
|
2
|
58%
|
|
|
9
|
9
|
The Other Guys
|
Columbia
|
Action
|
441,865
|
1
|
30%
|
|
|
10
|
NEW
|
Eat Pray Love
|
Sony
|
Comedy
|
328,224
|
2
|
NEW
|
|
Source: Visible Measures
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