Google AdSense for Video enters beta
Following the acquisition of YouTube in October of 2006, the video industry began waiting to see what Google would do with YouTube and how they would open it up more to the larger advertising community. Today, after several months in private testing, Google AdSense for Video has entered beta. AdSense for Video has 3 main components targeting 3 distinct groups: the advertisers, the video creators, and websites who can bring viewers to videos.
Because Google is an amazing company with huge audience numbers for
video via YouTube and Google video search, the video industry always takes notice when they announce a major initiative. Two aspects of this AdSense release are very interesting: 1) that more
than ever Google is pushing video content creators to publish and host
partner video channels on YouTube and monetize video hosted here
through AdSense and 2) that website operators will now be able to
publish video from YouTube through their sites more easily and share
revenue generated via AdSense.
Companies including VideoEgg, Brightcove, Scanscout, Adap.tv, YuMe, and others have been doing "bottom 1/3" in-stream and other creative types of video advertising for some time now with new innovations being announced frequently. For example, yesterday at the "engagement debate" conference in NYC hosted by VideoEgg (at which Visible
Measures was a panel participant), VideoEgg announced new video advertising campaigns based on "cost per engagement" with its new AdFrames offering.
New business models, new ad formats, and new measures of success will continue to explored in 2008 as publishers and advertisers strive to better leverage the strengths of online video. It will be very exciting to see how it all plays out with AdSense now entering beta. We at Visible Measures will be continuing to do our best to help the leaders in the space experiment, analyze, and optimize their efforts around video for the good of the users, advertisers, and publishers.