Have you been Rick Roll'd yet?
Advertisers are increasingly trying to tap into the viral power of the web with online video branding campaigns. Some of the best examples being studied are not purely commercial in nature but rather are more like social experiments. Making the rounds recently, and reminisent of the "Andre the Giant" movement, comes the "Rick Roll", an internet prank by which you are redirected to a video of Rick Astley's "Never gonna give you up". There have even been real life Rick Rolls (see embed below). Have you been Rick Roll'd yet?
