The Top 5 Viral Auto Ads of 2011
With over 60 million views, Volkswagen’s The Force is 2011's most viral automotive campaign, and the top viral video campaign overall. The Force leaked a few days before the Super Bowl and generated more than 14 million views before the game even started. From there, the campaign took off and never looked back. With nearly 600 copies and derivatives associated with it, The Force has more than twice the number of views as 2011's runner up and has become one of the most-watched campaigns of all time.
2011's automotive runner up is Fiat's Life Is Best When Driven campaign, which was fueled by multiple assets featuring Jennifer Lopez. Bronze goes to another Super Bowl campaign, Chrysler's Imported from Detroit. Kia's dancing hamsters and Bridgestone's caring beavers round out the top five.
The Top 5 Viral Auto Ads of 2011
| Rank | Brand | Campaign | Agency | True Reach™ |
Watch
|
|---|
|
1
|
Volkswagen
|
The Force
|
Deutsch Los Angeles
|
63,121,112
|
|
|
2
|
Fiat
|
Life Is Best When Driven
|
N/A
|
27,417,342
|
|
|
3
|
Chrysler
|
Imported From Detroit
|
Wieden + Kennedy Portland
|
22,365,980
|
|
|
4
|
Kia
|
Share Some Soul
|
David&Goliath Los Angeles
|
13,447,336
|
|
|
5
|
Bridgestone
|
Bridgestone Super Bowl 2011
|
The Richards Group
|
11,478,160
|
|
