One For The Money Runs to the Top of Social Video
One For The Money sees 2 million social video views this week and lands in second place on the Top 10 Film Trailers Chart. The increase in views is typical as the studio pumps last-minute promotions as it prepares to release. Katherine Heigl stars in the action comedy, where she learns the ropes as a recovery agent at a bail bonding company. In 2010, Katherine Heigl starred (with Ashton Kutcher) in another action comedy, Killers. Compared to Killers, One For the Money is outperforming Killers nearly 500%, a good sign for box office earnings. At the week of release, Killers garnered under 400,000 views. It went on to rake in $15 million at the box office at opening weekend.
Three films released last weekend: Underworld: Awakening, Red Tails, and Haywire, which grabbed 2.3 million, 740,000+ and 506,000+ social video views, respectively. Last weekend's box office results follow the same pattern: Underworld topped the box office with $25 million, Red Tails at second with $18.7 million and Haywire cashed in $8 million at sixth place.
The Most-Watched Film Trailers of the Week
| Rank | Last Week's Rank | Film Title |
Distributor
|
Genre
|
True Reach*
|
Weeks Until Release
|
% Change in Views**
|
Watch
|
|---|
|
1
|
1
|
Underworld: Awakening
|
Sony
|
Action, Fantasy, Horror
|
2,235,009
|
-1
|
-61%
|
|
|
2
|
3
|
One For The Money
|
Lionsgate
|
Comedy, Crime, Action
|
2,091,424
|
0
|
44%
|
|
|
3
|
2
|
Chronicle
|
Fox
|
Drama, Sci-Fi, Thriller
|
1,231,921
|
1
|
-39%
|
|
|
4
|
4
|
The Vow
|
Sony
|
Drama, Romance
|
1,054,759
|
2
|
0%
|
|
|
5
|
6
|
Ghost Rider: Spirit of Vengeance
|
Sony
|
Action, Fantasy, Thriller
|
941,461
|
3
|
10%
|
|
|
6
|
9
|
Red Tails
|
20th Century Fox
|
Action, Adventure, Drama
|
741,372
|
-1
|
11%
|
|
|
7
|
8
|
Project X
|
Warner Bros.
|
Comedy
|
638,678
|
5
|
-6%
|
|
|
8
|
Back on Chart
|
Haywire
|
Relativity Media, Paramount
|
Action, Thriller
|
506,017
|
-1
|
Back on Chart
|
|
|
9
|
7
|
The Woman In Black
|
Alliance Films
|
Drama, Horror, Thriller
|
462,519
|
1
|
-35%
|
|
|
10
|
NEW
|
John Carter
|
Walt Disney Pictures
|
Action, Adventure, Fantasy
|
356,688
|
6
|
NEW
|
|
