Visible Measures Blog

The latest Nicholas Sparks film, The Lucky One, opens this weekend in theaters nationwide. Starring Zac Efron, the romantic drama moves up to seventh place with 1.1 million views on the Top 10 Online Film Trailers Chart. Warner Bros. has been heavily promoting the film – in addition to clips, trailers, and TV spots, the film has a number of promotional spots on Facebook, starring Zac Efron.

Compared to another Nicholas Sparks film, Dear John, The Lucky One may need to play some catch-up in social video. Dear John saw 3.3 million views at the same time in its release cycle, more than double The Lucky One’s 1.1 million views. On its opening weekend, Dear John raked in $30 million.

With four weeks left until release, The Dictator sees the biggest jump in views on the chart with 7.5 million views. The comedy stars the Sacha Baron Cohen, the controversial comedian and actor of Borat fame. The increase in views is likely due to piqued interest along with some paid promotion, as the studio ramps up for release.

The Most-Watched Film Trailers of the Week

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**	Watch
1	1	The Avengers	Disney, Marvel	Action, Sci-Fi, Adventure	8,816,889	2	1%
2	6	The Dictator	Paramount	Comedy	7,591,967	4	546%
3	3	Battleship	Universal	Action, Sci-Fi	4,099,883	4	34%
4	NEW	Prometheus	Fox	Action, Horror, Sci-Fi	1,817,876	7	NEW
5	10	Cabin in the Woods	Lionsgate	Horror, Thriller	1,631,574	-1	98%
6	5	The Pirates! Band of Misfits	Sony	Animation, Adventure, Family	1,396,448	1	19%
7	9	The Lucky One	Warner Bros.	Drama	1,175,953	0	27%
8	4	Men in Black 3	Sony, Columbia	Action, Comedy, Sci-Fi	1,103,923	5	-15%
9	NEW	The Five-Year Engagement	Universal	Comedy, Romance	992,779	1	NEW
10	Back on Chart	Dark Shadows	Warner Bros.	Comedy, Fantasy, Horror	957,483	3	Back on Chart