Would You Buy Your Next Flat-Screen From Ikea?
Ikea, king of flat-shipped particleboard, is getting into the TV business, with its just-announced Uppleva. Sick of building furniture to accommodate TVs and their unsightly cords, Ikea decided it will build the TV as well, integrated into a storage unit.
This new entrant into hyper-competitive TV business got some coverage on gadget blogs last week, and the demo video landed on the Viral Chart at No. 5, with 1.3 million views.
Also new, a two-minute from P&G combining a homage to motherhood and the Olympics and a Mazda spot that's getting some heavy TV rotation. Tipp-Ex, German maker of correction fluid, is also back with its latest choose-your-own-ending campaign, which includes 40 different possible outcomes for a bear's birthday party.
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views* | % Change in Views** |
Watch
|
|---|
|
1
|
1
|
Rovio
|
Angry Birds Space
|
NA
|
2,795,542
|
-45%
|
|
|
2
|
4
|
Invisible Children
|
Kony 2012
|
NA
|
2,778,856
|
+10%
|
|
|
3
|
3
|
Nike
|
Nike+ Fuelband Counts
|
Wieden + Kennedy Portland
|
1,597,143
|
-52%
|
|
|
4
|
NEW
|
P&G
|
Proud Sponsor of Moms 2012
|
Wieden + Kennedy Portland
|
1,480,027
|
NEW
|
|
|
5
|
NEW
|
IKEA
|
Uppleva
|
NA
|
1,327,739
|
NEW
|
|
|
6
|
NEW
|
Mazda
|
Better Stronger Smarter
|
Team Mazda
|
1,261,591
|
NEW
|
|
|
7
|
NEW
|
Tipp-Ex
|
Hunter and Bear's 2012 Birthday Party
|
Buzzman
|
1,175,211
|
NEW
|
|
|
8
|
5
|
Chrysler
|
It's Halftime in America
|
Wieden + Kennedy Portland
|
1,096,719
|
-48%
|
|
|
9
|
NEW
|
T-Mobile
|
No More Mr. Nice Girl
|
Publicis Seattle
|
1,031,855
|
NEW
|
|
|
10
|
2
|
Google
|
Project Glass
|
NA
|
850,445
|
-76%
|
|
Michael Learmonth is a reporter at Advertising Age. You can find the original article here.
*Indicates percent change in views compared with the same period the week before.
