Safe Close to 3 Million Views at Release
Safe, starring Jason Statham, releases this weekend while also making its debut on the Top 10 Online Film Trailers Chart at second place. Safe generated 2.9 million views this week, impressive considering that the film had been previously garnering less than 500,000 views weekly. The jump in views is likely due to the final promotional push by Lionsgate before the action film releases. The film has at least 150 assets scattered across the Web, among them copies and derivatives of clips, TV spots and trailers. In comparison, the average action film has at least 500 assets associated with it, while thrillers tend to generate at least 350.
The Five-Year Engagement, starring Jason Segel and Emily Blunt is also set to release this weekend. The romantic comedy sees a 60% increase in views this week to grab eighth place with 1.5 million views. The film has seen a large uptick in views in the last couple weeks, most likely from Universal pumping promotion to increase audience anticipation. The original trailers and clips are driving the majority of the views for The Five-Year Engagement.
What film will you see this weekend? Let us know in the comments section below!
The Top 10 Film Trailers of the Week
| Rank | Last Week's Rank | Film Title |
Distributor
|
Genre
|
True Reach*
|
Weeks Until Release
|
% Change in Views**
|
Watch
|
|---|
|
1
|
1
|
The Avengers
|
Disney, Marvel
|
Action, Sci-Fi, Adventure
|
10,691,508
|
1
|
21%
|
|
|
2
|
NEW
|
Safe
|
Lionsgate
|
Action, Crime, Thriller
|
2,987,644
|
0
|
NEW
|
|
|
3
|
3
|
Battleship
|
Universal
|
Action, Sci-Fi
|
2,898,369
|
3
|
-29%
|
|
|
4
|
4
|
Prometheus
|
Fox
|
Action, Horror, Sci-Fi
|
2,616,797
|
6
|
44%
|
|
|
5
|
NEW
|
Madagascar 3: Europe's Most Wanted
|
DreamWorks, Paramount
|
Animation, Adventure, Comedy
|
2,129,744
|
6
|
NEW
|
|
|
6
|
7
|
The Lucky One
|
Warner Bros.
|
Drama
|
2,114,665
|
-1
|
80%
|
|
|
7
|
10
|
Dark Shadows
|
Warner Bros.
|
Comedy, Fantasy, Horror
|
1,778,294
|
2
|
86%
|
|
|
8
|
9
|
The Five-Year Engagement
|
Universal
|
Comedy, Romance
|
1,593,389
|
0
|
61%
|
|
|
9
|
8
|
Men in Black 3
|
Sony, Columbia
|
Action, Comedy, Sci-Fi
|
1,210,998
|
4
|
10%
|
|
|
10
|
2
|
The Dictator
|
Paramount
|
Comedy
|
989,723
|
3
|
-87%
|
|
