Visible Measures Blog

American Crossroads' new Cool campaign takes the number two spot on the WSJ Presidential Chart this week with close to 360,000 views. Cool is in response to President Obama's appearance on Jimmy Fallon last week, "slow jamming" the news, which has generated over 2.9 million views on its own. The Fallon bit focused on how the president wants to help college students better afford college. Cool shows a number of clips of Obama "being cool," including the Fallon bit, calling Kanye a jack ass, dancing on Ellen, singing on stage, swatting a fly during an interview with John Harwood, drinking a beer, etc., before transitioning to stats on how difficult it is for college students to find jobs, how they're moving back home with their parents, and how student loans have topped $1 trillion.

Obama's One Chance campaign introduces Bill Clinton as an Obama surrogate in full force. The former president talks about the decisions that only presidents can make. Clinton discusses Obama's decision to send in the Navy SEAL Team 6 to kill Osama bin Laden. The campaign then contrasts that decision with Romneys comments questioning the value of hunting bin Laden. This week also marks the one year anniversary of bin Laden's death. The campaign generated 340,000+ views this week.

American Future Fund takes the top spot on  this week with its Tax Day campaign. The campaign got a slightly updated creative, including a photo of the GSA's Jeff Neely in a hot tub. But the main reason the campaign surged to the top this week is because it got a shot of paid media. It had 955,000+ views this week.

The Top 10 Most-Watched Presidential Ads of the Week

Rank	Last Week's Rank	Candidate / Supporting Group	Campaign Title	True Reach Views	% Change in Views	Watch
1	4	American Future Fund	Tax Day	955,669	789%
2	NEW	American Crossroads	Cool	358,146	NEW
3	NEW	Barack Obama	One Chance.	342,853	NEW
4	3	Barack Obama	2012 African Americans for Obama	194,701	-28%
5	10	Barack Obama	Mitt Romney versus Reality	98,216	131%
6	5	American Crossroads	Operation Hot Mic	74,978	13%
7	7	Rick Perry	Strong	55,211	-2%
8	2	Priorities USA Action	Romney's World View	53,987	-85%
9	Back on Chart	Barack Obama	The Road We've Traveled	29,330	Back on
10	NEW	Barack Obama	2012 Latinos for Obama	22,656	NEW

Source: Visible Measures

Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.