Visible Measures Blog

The Dictator is set to release this weekend, as it bumps up to fourth place with over 3 million views. Starring the flamboyant and controversial actor Sacha Baron Cohen as a West-hating Middle Eastern dictator, this political satire features humor on taboo subjects like religion, women and ethnic groups.  Ben Kingsley and Anna Farris costar. The film release is bolstered by at least three trailers, several clips, and TV spots.

In comparison to Bruno, another Sacha Baron Cohen film, The Dictator is outperforming in social video. Bruno saw less than 2 million views at the week of release, and made $30 million at the box office.  With over 3 million views going into opening weekend, we'll have to wait to see if The Dictator can beat Bruno's number at the box office.

Also releasing this weekend is the blockbuster Battleship. The action flick starring Liam Neeson snatches up 2.1 million views, managing to beat out the comedy What to Expect When You're Expecting. What to Expect When You're Expecting sees a slight increase in views for opening week to grab ninth place with over 1 million views.

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**	Watch
1	2	Men in Black 3	Sony, Columbia	Action, Comedy, Sci-Fi	5,171,544	1	2%
2	5	Dark Shadows	Warner Bros.	Comedy, Fantasy, Horror	4,798,602	-1	84%
3	4	The Amazing Spider-Man	Sony, Marvel	Action, Adventure, Thriller	4,478,853	6	24%
4	6	The Dictator	Paramount	Comedy	3,043,696	0	19%
5	3	Prometheus	Fox	Action, Horror, Sci-Fi	2,378,885	3	-49%
6	7	Battleship	Universal	Action, Sci-Fi	2,108,207	0	-5%
7	9	Snow White and the Huntsman	Universal	Action, Adventure, Drama	2,100,515	2	48%
8	NEW	Brave	Pixar	Animation, Action, Adventure	1,148,128	5	NEW
9	10	What to Expect When You're Expecting	Lionsgate	Comedy, Drama, Romance	1,076,897	0	7%
10	Back on Chart	Madagascar 3: Europe's Most Wanted	DreamWorks, Paramount	Animation, Adventure, Comedy	1,014,415	3	Back on Chart