'Justice for Sale' Tops Presidential Ads Chart For Second Week
The conservative advocacy group American Future Fund continues its domination of the WSJ Presidential Ads Chart, generating over 870,000+ views this week. Justice for Sale sees a 30% decline in views, but still keeps the top spot, in part due to paid advertising.
Obama's controversial Romney Economics received a new creative, a 5:45 documentary about a Marion, Indiana office products business that was bought by a Bain Capital affiliate. The spot generated 114,000 views this week, helping the campaign stay in second place. The rest of the views come from the earlier spot focusing on GST Steel.
The third and fourth spots go to older campaigns from the Obama and Romney campaigns, respectively. Obama's Go campaign highlights the successes of the Obama administration after the 2008 economic crash. Day One, which rounds out the top four, focuses on Romney's first day in office as president.
We also see three new ads enter the chart, including from conservative group Crossroads GPS at the number five spot with Obama's Promises. The campaign shows Obama's broken promises, focusing on housing.
For those of you keeping score, Obama has four ads on this week's chart, Romney has two, and political groups has four.
| Rank | Last Week's Rank | Candidate / Supporting Group | Campaign Title | Current Week's Views | % Change in Views |
Watch
|
|---|
|
1
|
1
|
American Future Fund
|
Justice for Sale
|
877,343
|
-30%
|
|
|
2
|
2
|
Barack Obama
|
Romney Economics
|
279,683
|
-55%
|
|
|
3
|
5
|
Barack Obama
|
Go
|
264,555
|
-2%
|
|
|
4
|
3
|
Mitt Romney
|
Day One
|
259,423
|
-19%
|
|
|
5
|
New
|
Crossroads GPS
|
Obama's Promise
|
243,556
|
!Undefined Bookmark, NEW
|
|
|
6
|
New
|
Barack Obama
|
The Fight for LGBT Rights
|
155,314
|
!Undefined Bookmark, NEW
|
|
|
7
|
New
|
Mitt Romney
|
Big Bain Backfire
|
142,027
|
!Undefined Bookmark, NEW
|
|
|
8
|
6
|
Priorities USA Action
|
Heads or Tails
|
137,102
|
-3%
|
|
|
9
|
7
|
Barack Obama
|
Stephanie Cutter: Get the facts
|
84,193
|
-37%
|
|
|
10
|
Back on Chart
|
MoveOn.Org
|
How Did Mitt Romney Get So Obscenely Rich?
|
80,252
|
!Syntax Error, ON
|
|
Source: Visible Measures
Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.
