Budweiser, Pepsi Nab Huge Views on the Viral Video Chart
Budweiser debuts a new campaign on this week's Ad Age Viral Video Chart, nabbing second place with an impressive 6.4 million views. Uploaded in mid-May, The Great Preparation has at least 15 copies and derivatives of the main 1:31 spot. The action short stars UFC star Anderson Spider Silva and Steven Seagal.
Pepsi MAX also debuts a new campaign, Uncle Drew starring NBA Rookie of the Year, Kyrie Irving, disguised as an elderly "Uncle Drew." After a few moments of missing shots and fumbling, Uncle Drew astonishes the court with amazing shots and tricks. The 5-minute spot with light branding has managed to generate 5.3 million views, including at least 15 copies and derivatives.
Nike's 2012 European Championship campaign, Summer of Football, continues to dominate the chart at the top with 8.4 million views, only losing 8% of its traffic from last week. The interactive campaign includes tunnels where viewers can dig into the video, exploring different angles of the ad.
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views | % Change in Views** |
Watch
|
|---|
|
1
|
1
|
Nike
|
Summer Of Football
|
Wieden + Kennedy
|
8,440,206
|
-8%
|
|
|
2
|
NEW
|
Budweiser
|
The Great Preparation
|
Africa
|
6,428,459
|
NEW
|
|
|
3
|
NEW
|
Pepsi MAX
|
Uncle Drew
|
Davie Brown Entertainment
|
5,352,515
|
NEW
|
|
|
4
|
2
|
Rovio
|
Angry Birds Space
|
NA
|
2,085,558
|
-14%
|
|
|
5
|
NEW
|
Samsung
|
Beckham Plays Beethoven's Ode to Joy
|
Cheil
|
1,675,343
|
NEW
|
|
|
6
|
3
|
Google
|
The Web Is What You Make Of It
|
BBH; Google Creative Lab
|
1,448,250
|
-34%
|
|
|
7
|
5
|
Invisible Children
|
Kony 2012
|
NA
|
1,005,257
|
-8%
|
|
|
8
|
NEW
|
Google
|
Google Drive
|
NA
|
887,340
|
NEW
|
|
|
9
|
4
|
American Future Fund
|
Justice for Sale
|
NA
|
877,343
|
-30%
|
|
|
10
|
7
|
Hot Pockets
|
Hot Pockets Limited Edition
|
Threshold Interactive
|
719,236
|
-9%
|
|
