Visible Measures Blog

On this week's Ad Age Viral Video Chart beverage brands duke it out as temperatures rise and advertisers seek to quench audiences' thirsts. Coca-Cola debuts Security Cameras, jumping to the top of the chart with 3.2 million views. Launched early last week, Security Cameras uses footage from security cameras to encourage viewers to "look at the world a little differently." The 1:31 spot set to the classic tune, "Give A Little Bit" includes footage of people sharing a Coke, as well as sweet everyday moments like people kissing, dancing, and random acts of kindness. We've identified at least ten copies and derivatives of the cheery ad. 

As runner-up, Pepsi MAX's Uncle Drew trails Coca-Cola by more than 1 million views. Despite losing this cola battle, Uncle Drew still nabs huge views -- a 40% increase this week to generate 2.1 million views. The 5-minute spot starring NBA star Kyrie Irving has more than 30 copies and derivatives attributed to it. The jump in views may at least partly due to the fact that the advertiser ran clips of the spot during the NBA finals.

Perrier, the French sparkling water brand also debuts a new campaign. The artsy short film inspired by the classic, 2001: A Space Odyssey, stars a woman on a mission to the Sun to cool down Earth. The Drop generated 980,000 views this week. 

The Most-Watched Ads of the Week

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	NEW	Coca-Cola	Security Cameras	NA	3,239,290	NEW
2	7	Pepsi MAX	Uncle Drew	Davie Brown Entertainment	2,183,094	40%
3	4	Rovio	Angry Birds Space	NA	2,109,329	2%
4	2	KLM	Be My Guest	DDB Amsterdam; Tribal DDB	1,959,547	-47%
5	8	Jameson	Jameson First Shot	NA	1,857,060	27%
6	6	Google	The Web Is What You Make Of It	BBH New York; BBH London; BBH Mumbai; BBH Singapore; Google Creative Lab	1,649,206	5%
7	NEW	Lean Pockets	Mr. Lean	NA	1,637,893	NEW
8	5	Nike	Summer Of Football	Wieden + Kennedy London	1,234,176	-31%
9	NEW	Perrier	The Drop	Ogilvy & Mather Paris	980,753	NEW
10	NEW	Samsung	Designed for Humans	NA	906,077	NEW

 

Source: Visible Measures 

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations. 

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week. 

**Indicates percent change in views compared with the same period the week before.