Visible Measures Blog

On this week's WSJ Presidential Ads Chart, Obama's We've Heard It All Before claims the top spot, collecting 725,000 views. It saw 40% more views than last week, thanks to a massive push in paid advertising. The campaign looks at when Romney was governor of Massachusetts. 

Obama's only new campaign on the chart, Happy Father's Day from First Lady Michelle Obama, grabs third place. The ad shows behind-the-scenes footage of Obama as a father and its influence on his presidency. The president also takes the fourth spot on the chart in Mitt Romney: Extreme on Women's Issues, which generated 220,000 views. 

Americans for Prosperity claims the only new spot from conservatives this week with Doing Fine, which garnered 160,000 views. The new campaign is the latest to capitalize on Obama's "doing fine" gaffe. The ad brings the gaffe home to American families by contrasting "doing fine" with high unemployment numbers.

The Most-Watched Presidential Ads of the Week

Rank	Last Week's Rank	Candidate / Supporting Group	Campaign Name	Current Week's Views*	% Change in Views**	Watch
1	1	Barack Obama	We've Heard it All Before	726,182	19%
2	Back on Chart	Barack Obama	Jobs	317,137	Back on Chart
3	New	Barack Obama	Happy Father's Day from First Lady Michelle Obama	269,302	NEW
4	5	Barack Obama	Mitt Romney: Extreme on Women's Issues	223,833	50%
5	New	Americans for Prosperity	Doing Fine	168,928	NEW
6	8	Barack Obama	Stephanie Cutter: Get the facts	158,174	59%
7	4	Barack Obama	Mitt Romney: Out of Touch	157,486	-20%
8	2	American Future Fund	Fast and Furious	153,730	-65%
9	7	Barack Obama	Broken Promises	143,583	21%
10	9	Crossroads GPS	Stopwatch	96,974	17%

Source: Visible Measures

Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.