Google Doubles Down on the Viral Chart
On this week's Ad Age Viral Video Chart, Google dominates the chart with two campaigns. Google's first campaign, Go Google, climbs to fourth place with nearly 2 million views. The campaign promotes the collaborative power of Google products with the main spot called "Hall and Oats." In the creative produced by Goodby Silverstein & Partners, the famous musical duo are writing lyrics to their 1982 pop hit "Maneater." Luckily for the musicians, Google Docs saves them from dubbing the song "Mangobbler." Google's second campaign, Google Nexus 7 lands on the chart after the brand debuted its new Android tablet at Google's developer conference last week. It claims tenth place with 1.4 million views.
Nike's newest campaign, Game On, World. rockets to the top of the chart this week with over 2.7 million views. Game On, World. incorporates Nike+ Running and Nike+ Fuelband into a digital contest for athletes around the world using the hashtag #gameonworld. The campaign includes more than 10 different creatives of dunking contests, as well as one featuring basketball superstar LeBron James.
Meanwhile, the Thai Health Promotion Foundation releases a powerful anti-smoking ad, grabbing sixth place with 1.8 million views. BMW also debuts a new campaign, High Performance Art in campaign highlighting the BMW M5 in a series of slow-motion action shots. It debuts at seventh place with 1.7 million views.
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views* | % Change in Views** |
Watch
|
|---|
|
1
|
NEW
|
Nike
|
Game On, World.
|
NA
|
2,740,239
|
NEW
|
|
|
2
|
9
|
P&G
|
Proud Sponsor of Moms 2012
|
Wieden + Kennedy Portland
|
2,572,231
|
112%
|
|
|
3
|
4
|
Rovio
|
Angry Birds Space
|
NA
|
2,078,859
|
-5%
|
|
|
4
|
10
|
Google
|
Go Google
|
Goodby Silverstein & Partners;Google Creative Lab
|
1,977,094
|
72%
|
|
|
5
|
Back on Chart
|
Visa
|
Go World 2012
|
TBWA\Chiat\Day Los Angeles
|
1,971,395
|
Back on Chart
|
|
|
6
|
NEW
|
Thai Health Promotion Foundation
|
Thai Health Promotion Foundation - Smoking Kid
|
Ogilvy & Mather Bangkok
|
1,874,051
|
NEW
|
|
|
7
|
NEW
|
BMW
|
High Performance Art
|
Cundari Toronto
|
1,784,928
|
NEW
|
|
|
8
|
8
|
Nike
|
Summer Of Football
|
Wieden + Kennedy London
|
1,508,443
|
8%
|
|
|
9
|
2
|
McDonald's
|
Our Food. Your Questions.
|
NA
|
1,460,885
|
-71%
|
|
|
10
|
NEW
|
Google
|
Google Nexus 7
|
NA
|
1,443,527
|
NEW
|
|
Source: Visible Measures
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
