On this week's Ad Age Viral Video Chart, Virgin Mobile’s Meet Doug Pitt races onto the chart for its debut, slotting in at fifth place. The cell phone giant’s latest Australian ad features Brad Pitt’s brother Doug Pitt, 'the second most-famous Pitt in his family.' The mockumentary-style spot follows the suburban, Missouri-based 'CeleBro' as he goes about his daily activities such as hanging out in his “man room”, shooting hoops and mowing the lawn. The campaign generated 1 million views for its first week on the chart.
Also new this week is Google Play Test, generating 630,000 views. The campaign is part of the brand’s Studio G lo-fi video series, in which there are three creatives, with "Test #1124 Liquid" as the most-watched spot. In this ad, urine-like liquid and bananas from previous spots are replaced by more mechanical "gears," which show viewers how Google Play helps keeps their app purchases synced across devices.
Lastly, the co-branded campaign by Mattel and Hot Wheels makes a chart debut, featuring its driving team performing gravity-defying stunts in life-sized Hot Wheels cars. The campaign aims to increase audience engagement by giving viewers a team (Red, Blue, Yellow or Green) to root for, covering racing styles from roading, drifting, Moto X and rally racing. Through a total of 12 unique spots, Team Hot Wheels managed to generate 2 million views for its first week on the chart.
The Most-Watched Ads of the Week
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views* | % Change in Views** |
Watch
|
|---|
|
1
|
3
|
Rovio
|
Angry Birds Space
|
NA
|
1,947,220
|
-6%
|
|
|
2
|
1
|
Nike
|
Game On, World.
|
NA
|
1,767,254
|
-36%
|
|
|
3
|
NEW
|
Mattel, Hot Wheels
|
Team Hot Wheels
|
Mistress Los Angeles
|
1,120,935
|
NEW
|
|
|
4
|
Back on Chart
|
Google
|
The Web Is What You Make Of It
|
BBH New York;BBH London;BBH Mumbai;BBH Singapore;Google Creative Lab
|
1,057,478
|
Back on Chart |
|
|
5
|
NEW
|
Virgin Mobile
|
Meet Doug Pitt
|
Euro RSCG
|
1,012,244
|
NEW
|
|
|
6
|
5
|
Visa
|
ViGo World 2012
|
TBWA\Chiat\Day Los Angeles
|
881,142
|
-55%
|
|
|
7
|
8
|
Nike
|
Summer Of Football
|
Wieden + Kennedy London
|
731,389
|
-52%
|
|
|
8
|
Back on Chart
|
Perrier
|
The Drop
|
Ogilvy & Mather Paris
|
700,614
|
Back on Chart
|
|
|
9
|
Back on Chart
|
Invisible Children
|
Kony 2012
|
NA
|
690,142
|
Back on Chart
|
|
|
10
|
NEW
|
Google
|
Google Play Test
|
Google Studio G
|
639,996
|
NEW
|
|
Source: Visible Measures
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
