Obama Surges on Viral Chart with Attack Ad 'Firms'
On this week's Ad Age Viral Video Chart, President Barack Obama sees the biggest jump, vaulting from tenth to third place with 1.4 million views. Firms debuted last week on the chart, but the attack ad sees a surge in views this week, partly due to a dose of paid media. We've uncovered at least 6 copies and derivatives of the campaign, which have collectively accumulated more than 20,000 views.
With the opening ceremony of the London Olympic Games this Friday, the only Olympics campaign to make the chart this week is Visa's Go World 2012. The massive campaign, which launched in March, has more than 90 original assets, with the most recent uploaded at the beginning of July. The campaign sees a 35% growth in views this week as Visa vamps up for the start of the games.
Meanwhile, DC Shoes' Gymkhana Five continues to drive massive views for its second consecutive week on the top of the chart. This week, it sees a nearly 80% decline in viewership, but still grabs more than 4.1 million views.
The Most-Watched Ads of the Week
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views* | % Change in Views** |
Watch
|
|---|
|
1
|
1
|
DC Shoes
|
Gymkhana Five
|
NA
|
4,144,027
|
-79%
|
|
|
2
|
2
|
Rovio
|
Angry Birds Space
|
NA
|
1,654,977
|
-19%
|
|
|
3
|
10
|
Barack Obama
|
Firms
|
NA
|
1,403,862
|
118%
|
|
|
4
|
7
|
Visa
|
Go World 2012
|
TBWA\Chiat\Day Los Angeles
|
1,040,545
|
36%
|
|
|
5
|
9
|
Nike
|
Nike+ Running
|
Wieden + Kennedy Portland
|
944,330
|
46%
|
|
|
6
|
3
|
Banco Sabadell
|
Flashmob
|
NA
|
674,594
|
-65%
|
|
|
7
|
8
|
Invisible Children
|
Kony 2012
|
NA
|
665,684
|
-8%
|
|
|
8
|
4
|
McDonald's
|
Our Food. Your Questions.
|
NA
|
649,937
|
-58%
|
|
|
9
|
Back on Chart
|
Google
|
Chromebook
|
BBH New York;Google Creative Lab
|
632,480
|
Back on Chart
|
|
|
10
|
Back on Chart
|
Nike
|
Nike+ Basketball
|
NA
|
622,950
|
Back on Chart
|
|
Source: Visible Measures
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
