'The Choice' Launches Obama to Top of WSJ Chart
On this week's WSJ Presidential Ads Chart, Barack Obama debuts three campaigns on the chart, with The Choice coming in at the top. The ad features a relatively simple, straightforward approach with Obama speaking directly to the camera, laying out the choices that Americans will face in the next four months. The spot has generated 1.3 million views this week.
American Future Fund released a new campaign last week called Didn't Build That which snatches third place. The campaign responds to Obama's "you didn't build that" remark about entrepreneurs and small businesses. It's generated 275,000 views, boosted by paid media.
In response to American Future Fund's attack ad, Obama reacts with two new campaigns, Always, which comes in at eighth place, and Tampered, coming in ninth. Both ads explain Obama's "didn't build that remark," which claim it was taken out of context.
The Romney campaign also released a new ad, which juxtaposes Obama's comment that his economic plan has worked with Americans talking about their struggles in unemployment. It Worked? collected 150,000 views, which is enough to land the GOP candidate in tenth place.
The Most-Watched Presidential Ads of the Week
| Rank | Last Week's Rank | Candidate / Supporting Group | Campaign | Current Week's Views* | % Change in Views** |
Watch
|
|---|
|
1
|
New
|
Barack Obama
|
The Choice
|
1,308,299
|
NEW
|
|
|
2
|
7
|
Mitt Romney
|
Fine?
|
321,412
|
+4%
|
|
|
3
|
New
|
American Future Fund
|
Didn't Build That
|
274,508
|
NEW
|
|
|
4
|
4
|
Priorities USA Action
|
Stage
|
293,492
|
-40%
|
|
|
5
|
2
|
Mitt Romney
|
These Hands
|
244,672
|
-60%
|
|
|
6
|
1
|
Barack Obama
|
Firms
|
234,803
|
-83%
|
|
|
7
|
5
|
Barack Obama
|
Makes You Wonder
|
203,841
|
-51%
|
|
|
8
|
New
|
Barack Obama
|
Always
|
170,773
|
NEW
|
|
|
9
|
New
|
Barack Obama
|
Tampered
|
162,941
|
NEW
|
|
|
10
|
New
|
Mitt Romney
|
It Worked
|
152,604
|
NEW
|
|
Source: Visible Measures
Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.
