Obama Dominates with Five Spots on WSJ Chart
On this week's WSJ Presidential Ads Chart, President Obama's The Choice remains at the top, drawing 755,000 views, down more than 40%, but still easily ahead of the competition. In the ad, Obama pledges his support to the American people, and criticizes Mitt Romney's economic policies.
Obama also releases two new ads, which land at fourth and seventh place, respectively. In Stretch, the Obama campaign criticizes Romney's relatively low 2010 tax rate while American households struggle to stretch the budgets to fit their needs. Stretch collected 180,000 views this week.
Obama's second new spot, Mitt Romney's Tax Returns: When Will He Come Clean?, shows clips of Romney avoiding questions about his taxes. The campaign generated 143,000 views, boosted by paid media.
Restore of Our Future takes advantage of the Olympics by releasing an Olympics-themed ad, which takes fifth place with 170,000 views. The spot features testimonials about how Romney saved the 2002 Salt Lake City Olympics, including one from figure skater Kristi Yamaguchi.
This week, the Obama camp has five campaigns on the chart, while Romney has two, conservative groups also have two, while a liberal group has one.
The Most-Watched Presidential Ads of the Week
| Rank | Last Week's Rank | Candidate / Supporting Group | Campaign | Current Week's Views | % Change in Views |
Watch
|
|---|
|
1
|
1
|
Barack Obama
|
The Choice
|
755,045
|
-42%
|
|
|
2
|
2
|
Mitt Romney
|
Fine?
|
260,401
|
-19%
|
|
|
3
|
6
|
Barack Obama
|
Makes You Wonder
|
193,337
|
-5%
|
|
|
4
|
New
|
Barack Obama
|
Stretch
|
181,327
|
NEW
|
|
|
5
|
New
|
Restore Our Future
|
Olympics
|
170,233
|
NEW
|
|
|
6
|
3
|
American Future Fund
|
Didn't Build That
|
148,931
|
-46%
|
|
|
7
|
New
|
Barack Obama
|
Mitt Romney's Tax Returns: When Will He Come Clean?
|
143,088
|
NEW
|
|
|
8
|
3
|
Priorities USA Action
|
Stage
|
105,179
|
-64%
|
|
|
9
|
4
|
Mitt Romney
|
These Hands
|
102,378
|
-58%
|
|
|
10
|
8
|
Barack Obama
|
Tampered
|
102,276
|
-37%
|
|
Source: Visible Measures
Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.
