Lady Gaga Reaches New Heights on Viral Chart
On this week's Ad Age Viral Video Chart, Lady Gaga makes a splash with her first solo-branded video ad campaign for her new "black" fragrance, Fame. The campaign lands in ninth place with just under 1 million views. The racy 34-second video produced by Ridley Scott and directed by photographer Steven Klein stars the pop star in latex ensembles and ensembles made of little, tiny S&M men located in strategic places on her nude body.
Fame has already inspired more than 20 copies and derivatives since releasing last week. Of course, Gaga is not new to the social video scene - in the Google Chrome The Web Is What You Make Of It campaign, the video featuring Lady Gaga was the most-viewed, raking in 10.3 million views to date. We'll have to see if her new campaign can top the Google spot.
Additionally, we see a high-wire act from Volvo, which grabs them the number three spot on the chart, nabbing 1.5 million views. The Ballerina Stunt is more than three minutes of subtle marketing through suspense, an incredible slackliner stunt, and two Volvo trucks. We've unearthed at least five copies and derivatives since debuting late last week.
This Week's Most-Watched Ads
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views* | % Change in Views** |
Watch
|
|---|
|
1
|
3
|
Samsung
|
Introducing Galaxy Note 10.1
|
NA
|
3,199,095
|
+37%
|
|
|
2
|
5
|
Rovio
|
Angry Birds Space
|
NA
|
1,914,042
|
-12%
|
|
|
3
|
Back on Chart
|
adidas
|
Take The Stage
|
Sid Lee
|
1,883,263
|
!Syntax Error, ON
|
|
|
4
|
NEW
|
Volvo
|
The Ballerina Stunt
|
Forsman & Bodenfors
|
1,588,605
|
NEW
|
|
|
5
|
6
|
Intel,Toshiba
|
The Beauty Inside
|
Pereira & O'Dell San Francisco
|
1,421,668
|
-26%
|
|
|
6
|
7
|
Samsung
|
Galaxy S III
|
72andSunny Los Angeles
|
1,138,453
|
-20%
|
|
|
7
|
Back on Chart
|
Google
|
Chromebook
|
BBH New York; Google Creative Lab
|
1,137,049
|
Back on Chart
|
|
|
8
|
4
|
Samsung
|
Take Part Olympic Games 2012
|
Cheil Worldwide
|
1,112,259
|
-50%
|
|
|
9
|
2
|
AMC
|
Put Zombies Back
|
Thinkmodo
|
1,056,726
|
-64%
|
|
|
10
|
NEW
|
Lady Gaga
|
Fame
|
NA
|
994,710
|
NEW
|
|
Source: Visible Measures
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
