Visible Measures Blog

On this week's Ad Age Viral Video Chart, Intel and Toshiba's The Beauty Inside drops down to sixth place after debuting last week at number one with 5.1 million views. The Beauty Inside is a social film project, following up on last year's The Inside Experience, an interactive social film starring movie star Emmy Rossum and fans from all over the world. 

The second social film by Intel and Toshiba stars Topher Grace and Mary Elizabeth Winstead, where Alex (Grace), wakes up every day in a new body. Fans have the opportunity to play Alex in a six part series, which debuted on August 16 and ends on September 20. Thus far, The Beauty Inside includes a trailer, a behind the scenes look, a director's call to action, and audition videos by fans. This week, the campaign generated nearly 2 million views for its second week on the chart. 

Meanwhile, a small Philadelphia-based ice cream company steals the viral spotlight at number nine this week with a disturbing, unusual spot. Ice Cream is a Feeling contains two creatives starring Malcom, a non-human formed from a failed batch of Duck Sauce Vanilla ice cream. The campaign generated over 1 million views this week. 

This Week's Most-Watched Ads

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**	Watch
1	4	P&G	Proud Sponsor of Moms 2012	Wieden + Kennedy Portland	3,049,154	-19%
2	3	AMC	Put Zombies Back	Thinkmodo	2,960,466	-23%
3	NEW	Samsung	Introducing Galaxy Note 10.1	NA	2,339,971	NEW
4	6	Samsung	Take Part Olympic Games 2012	Cheil Worldwide	2,258,405	21%
5	5	Rovio	Angry Birds Space	NA	2,175,026	-3%
6	1	Intel, Toshiba	The Beauty Inside	Pereira & O'Dell San Francisco	1,922,888	-63%
7	7	Nike	Find Your Greatness	Wieden + Kennedy Portland	1,473,947	-11%
8	8	Samsung	Galaxy S III	NA	1,431,284	-13%
9	NEW	Little Baby's Ice Cream	Ice Cream is a Feeling	In-House	1,001,149	NEW
10	2	Visa	Go World 2012	TBWA\Chiat\Day Los Angeles	896,086	-79%

 

Source: Visible Measures 

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations. 

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.