Today, we're excited to introduce what we think will be the new era of monetization. It's called VidWorks and it creates net-new choice-based video inventory for publishers. The result is a direct, immediate, new revenue stream for publishers. And VidWorks does it all without taking any existing ad space from a publisher's site.
VidWorks lives among related/recommended video playlists on publishers' sites. VidWorks plugs in to those video thumbnails and delivers relevant branded content. If a user decides to watch the branded content (like a spot from Ford, P&G, Samsung, etc.), they click the thumbnail and it plays just as if they had chosen to watch one of the other videos. The only difference is that the publisher gets paid for that view.
This type model has been done in paid search, and to some extent in display, but this is the first time that anything like VidWorks has been done for video. Everyone wins in this model – publishers make more money, advertisers get better results with choice-based campaigns, and audiences get to choose which ads they watch.
To learn more about VidWorks and how you can integrate it into your media properties, please visit: www.visiblemeasures.com/vidworks