Paul Ryan Takes Center Stage on Presidential Ads Chart
On this week's WSJ Presidential Ads Chart, Mitt Romney's VP pick Paul Ryan stands at the center of attention. The top ad of the week is Obama's Mitt Romney and Paul Ryan: Back to the Failed Top-Down Policies, which generated over 875,000 views, doubling last week's view count. In second place is Romney's America's Comeback Team, which uses footage from Ryan's Norfolk, VA vice presidential nomination speech. The spot generated over 780,000 views this week, with help from paid media.
The left-leaning group MoveOn.org debuts a long-form video which claims that the GOP has a three-prong strategy to defeat Obama above the nation's interests. Revealed: The GOP Strategy comes in third with 520,000 views.
Medicare and Obamacare also figured heavily in ads on the chart this week, especially in Romney's Paid In, and Obama's Mitt Romney and Paul Ryan plan to end Medicare as we know it, and What do Floridians think? These battling ads come in seventh, ninth, and tenth places, respectively.
In all, Obama lands five ads in the top ten, Romeny has two, liberal groups had two, and conservative groups with one.
The Most-Watched Presidential Ads of the Week
| Rank | Last Week's Rank | Candidate / Supporting Group | Campaign | True Reach Views* | % Change in Views** |
Watch
|
|---|
|
1
|
2
|
Barack Obama
|
Mitt Romney and Paul Ryan: Back to the Failed Top-Down Policies
|
876,290
|
107%
|
|
|
2
|
NEW
|
Mitt Romney
|
America's Comeback Team
|
787,372
|
NEW
|
|
|
3
|
NEW
|
MoveOn.org
|
Revealed: The GOP Strategy
|
520,325
|
NEW
|
|
|
4
|
3
|
Barack Obama
|
The Choice
|
360,322
|
42%
|
|
|
5
|
1
|
Priorities USA Action
|
Understands
|
335,619
|
-54%
|
|
|
6
|
8
|
Barack Obama
|
Blatant
|
328,114
|
117%
|
|
|
7
|
NEW
|
Mitt Romney
|
Paid In
|
284,945
|
NEW
|
|
|
8
|
NEW
|
RNC
|
Serious Questions
|
264,630
|
NEW
|
|
|
9
|
NEW
|
Barack Obama
|
Mitt Romney and Paul Ryan plan to end Medicare as we know it
|
119,992
|
NEW
|
|
|
10
|
NEW
|
Barack Obama
|
What do Floridians think?
|
114,195
|
NEW
|
|
Source: Visible Measures
Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.
