Ex Obama Voters Top Presidential Ads Chart
On this week's WSJ Presidential Chart, an ad by the conservative political advocacy group Americans for Prosperity comes in on top. Has Obama Earned Your Vote? debuted earlier this month, airing on TV in battleground states, but it makes a first appearance on the chart this week, thanks a healthy dose of paid media. The ad features voters disillusioned by President Obama, declaring that they won't vote for Obama again in this coming election.
Obama takes the runner-up spot with We've Come Too Far To Turn Back Now, which collects 745,000 views this week. The uplifting ad takes footage from a speech and intersperses it with Obama visiting different regions of the US, culimating in a message that makes allusions to Obama's 2008 presidential campaign. The growth in views appears to be organic.
For the remaining spots on the chart, Romney debuts a new campaign at number three, which nabs 535,000 views, while Obama counters with a new spot in fourth place.
This week, Obama claims three spots, Romney claims two, liberal groups with three, and conservative groups with two.
This Week's Most-Watched Presidential Ads
| Rank | Last Week's Rank | Candidate / Supporting Group | Campaign | True Reach Views | % Change in Views** |
Watch
|
|---|
|
1
|
NEW
|
Americans for Prosperity
|
Has President Obama Earned Your Vote?
|
1,194,354
|
NEW
|
|
|
2
|
NEW
|
Barack Obama
|
We've Come Too Far to Turn Back Now
|
746,965
|
NEW
|
|
|
3
|
NEW
|
Mitt Romney
|
Nothing's Free
|
534,451
|
NEW
|
|
|
4
|
NEW
|
Barack Obama
|
Clear Choice
|
479,393
|
NEW
|
|
|
5
|
2
|
Mitt Romney
|
America's Comeback Team
|
399,262
|
-49%
|
|
|
6
|
3
|
MoveOn.org
|
Revealed: The GOP Strategy
|
365,279
|
-30%
|
|
|
7
|
5
|
Priorities USA Action
|
Understands
|
285,089
|
-15%
|
|
|
8
|
NEW
|
MoveOn.org
|
The Romney-Ryan Economic Plan
|
252,091
|
NEW
|
|
|
9
|
8
|
RNC
|
Serious Questions
|
242,604
|
-8%
|
|
|
10
|
4
|
Barack Obama
|
The Choice
|
224,906
|
-38%
|
|
Source: Visible Measures
Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.
