Jessica Simpson Trumps iPhone 5 on Viral Chart
On this week's Ad Age Viral Video Chart, Intel and Toshiba's social film The Beauty Inside continues to drive huge viewership, topping this week with nearly 16 million views. Coming in second is Jessica Simpson's ad for Weight Watchers, beating out Apple's campaign for the iPhone 5. Samsung also gets in the mix with an ad at the expense of Apple fans.
In the Weight Watchers' ad, Jessica Simpson stars as the new spokesperson, discussing her struggle to lose her post-baby weight. The ad features 30 seconds of Simpson speaking directly to the camera, from the neck up. The high viewership for the spot was likely fueled by the speculation around Simpson's supposed weight loss, especially after her guest appearance on Katie Couric's show last week. Jessica Simpson for Weight Watchers drives 4.5 million views this week.
Following Simpson's act is Introducing the iPhone 5, which generates over 4 million views this week. Last week, Apple unveiled the highly anticipated iPhone 5, and shortly afterwards, released a 5-minute long ad highlighting the different features of the iPhone 5. The had already has more than 70 copies, spoofs, and derivatives, a few days after the original ad was released.
The Most-Watched Ads of the Week
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views* | % Change in Views** |
Watch
|
|---|
|
1
|
1
|
Intel, Toshiba
|
The Beauty Inside
|
Pereira & O'Dell San Francisco
|
15,928,875
|
642%
|
|
|
2
|
NEW
|
Weight Watchers
|
Jessica Simpson for Weight Watchers
|
NA
|
4,559,159
|
NEW
|
|
|
3
|
NEW
|
Apple
|
Introducing iPhone 5
|
NA
|
4,053,684
|
NEW
|
|
|
4
|
3
|
Rovio
|
Angry Birds Space
|
NA
|
2,215,147
|
10%
|
|
|
5
|
Back on Chart
|
Samsung
|
Galaxy S III
|
72andSunny Los Angeles
|
1,627,688
|
Back on Chart
|
|
|
6
|
8
|
United Nations
|
World Humanitarian Day 2012
|
Droga5 New York
|
1,548,289
|
2%
|
|
|
7
|
2
|
Samsung
|
Sport Doesn't Care Who You Are
|
72andSunny Amsterdam
|
1,155,407
|
-46%
|
|
|
8
|
4
|
Old Spice
|
Muscle Music
|
Wieden + Kennedy Portland
|
1,064,798
|
-43%
|
|
|
9
|
Back on Chart
|
Google
|
Google Drive
|
NA
|
1,063,411
|
Back on Chart
|
|
|
10
|
5
|
ESPN
|
This is SportsCenter
|
Wieden + Kennedy New York
|
1,023,317
|
-44%
|
|
Source: Visible Measures
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
