Sarah Silverman PSA Tops Political Ads Chart
Coming in at the top of the WSJ Presidential Ads Chart this week is comedian Sarah Silverman's PSA with super PAC Jewish Council for Education & Research. Let My People Vote gains more than one million views this week. The video slams voter-ID rules with colorful language typical of Sarah Silverman's comedic routines. The video's view count grew organically, but was boosted by placements on MoveOn.org, Huffington Post, and was also widely shared in social media.
The rest of the chart was heavily dominated by Obam and his supporters. In second and third place were ads by super PAC Priorities USA Action and the Obama campaign, grabbing 535,000 and 360,000 views, respectively. Both spots focused on Romney's controversial comments revealed last week about Obama's supporters and the "47 percent." Both ads have received paid advertising.
The only pro-Romney campaign is the RNC's We've Heard It All Before, which falls to sixth place this week with over 235,000 views.
In all, Team Obama secures six campaigns on the chart, liberal groups score three, and Republicans grab one.
The Most-Watched Presidential Ads of the Week
| Rank | Last Week's Rank | Candidate / Supporting Group | Campaign | Current Week's Views | % Change in Views |
Watch
|
|---|
|
1
|
New
|
Jewish Council for Education & Research
|
Let My People Vote
|
1,010,579
|
NEW
|
|
|
2
|
New
|
Priorities USA Action
|
Doors
|
534,164
|
NEW
|
|
|
3
|
New
|
Barack Obama
|
47 Percent
|
361,076
|
NEW
|
|
|
4
|
New
|
Barack Obama
|
The Question
|
346,361
|
NEW
|
|
|
5
|
1
|
Barack Obama
|
Watch the 2012 DNC Live
|
243,535
|
-65%
|
|
|
6
|
3
|
RNC
|
We've Heard It All Before
|
238,149
|
-52%
|
|
|
7
|
2
|
Priorities USA Action
|
We The People
|
232,188
|
-55%
|
|
|
8
|
New
|
Barack Obama
|
The Cheaters
|
209,751
|
NEW
|
|
|
9
|
New
|
Barack Obama
|
Mitt Romney Out of Context
|
205,062
|
NEW
|
|
|
10
|
New
|
Barack Obama
|
Pay The Bills
|
195,057
|
NEW
|
|
Source: Visible Measures
Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.
