Samsung Beats Apple for Top Spot on Viral Chart
This week, Samsung nabs the coveted top spot on the Ad Age Viral Video Chart, beating out its biggest competition, Apple. Samsung's Galaxy S III has been on the chart before, but the smartphone brand sees a huge surge in viewership thanks to "The Next Big Thing is Already Here," a spot that spoofs Apple fans waiting in line for the newest iPhone.
Despite the iPhone 5 launching just last week, the Galaxy S III manages upstage the iPhone 5, which is no easy task, given the anticipation and buzz that Apple launches typically create. However, Samsung definitively defeats Apple -- overtaking the iPhone 5 by nearly 10 million views. Galaxy S III generates 13.2 million views this week alone, while Apple's Introducing iPhone 5 grabs 3.6 million views.
Meanwhile, Duracell makes a brand debut on the chart this week with a slick new campaign, Trust Your Power. The battery campaign channels celebrity power with NFL linebaker Patrick Willis, telling his journey to the top of the NFL, ending the spot with the tagline, "trust the power within." Duracell generates 2.2 million views just one week after release.
The Most-Watched Ads of the Week
| Rank | Last Week's Rank | Brand | Campaign | Agency | Current Week's Views* | % Change in Views** |
Watch
|
|---|
|
1
|
5
|
Samsung
|
Galaxy S III
|
72andSunny Los Angeles
|
13,207,711
|
711%
|
|
|
2
|
2
|
Weight Watchers
|
Jessica Simpson for Weight Watchers
|
NA
|
7,847,494
|
72%
|
|
|
3
|
1
|
Intel, Toshiba
|
The Beauty Inside
|
Pereira & O'Dell San Francisco
|
7,334,853
|
-54%
|
|
|
4
|
Back on Chart
|
Mattel,Hot Wheels
|
Team Hot Wheels
|
Mistress Los Angeles
|
3,706,436
|
Back on Chart
|
|
|
5
|
3
|
Apple
|
Introducing iPhone 5
|
NA
|
3,670,461
|
-9%
|
|
|
6
|
Back on Chart
|
Samsung
|
Introducing Galaxy Note 10.1
|
NA
|
2,730,361
|
Back on Chart
|
|
|
7
|
4
|
Rovio
|
Angry Birds Space
|
NA
|
2,346,209
|
6%
|
|
|
8
|
NEW
|
Duracell
|
Trust Your Power
|
Saatchi & Saatchi New York
|
2,233,607
|
NEW
|
|
|
9
|
NEW
|
Smartwater
|
Secrets Revealed by Smartwater
|
AR New York
|
1,967,631
|
NEW
|
|
|
10
|
NEW
|
Volkswagen
|
Smiles
|
Deutsch Los Angeles
|
1,646,178
|
NEW
|
|
Source: Visible Measures
Note: True Reach counts the combined performance of the original campaign clips uploaded by candidates and supporting groups like Super PACs as well as the copies and derivative videos uploaded by audiences. This analysis doesn’t include Visible Measures’ paid-placement performance data or video views on private sites.
