Yesterday, the Jewish Council for Education and Research (JCER), a liberal super PAC, released a new political ad with Samuel L. Jackson called Wake the F**k Up. Jackson reads a 4-minute long adult-themed children's story to Obama supporters (complete with foul language), to energize Obama supporters into action this election season.
Wake the F**k Up has already seen big, big views online. However, we always like to look at the whole picture - so we used our True Reach methodology and combined the performance of clips related to the ad, including any copies, responses, spoofs, and derivatives.
In less than 24 hours, the original spot has collected over 600,000 views, but when we look at all related clips, the number shoots up to 1.7 million views. Additionally, the original spot has spawned more than 80 copies and derivatives of the foul-mouthed political ad.
But how does this compare to other political ads? We took a look at JCER's last ad, another profanity-filled spot starring comedian Sarah Silverman, which called for action against voter ID laws. Let My People Go has more than 1.8 million views to date (it was launched on September 20). However, after the first 24 hours after the ad was released, the spot generated less than 80,000 views -- signficantly less than Wake the F**k Up.
We also looked at a celebrity-packed pro-Romney campaign. In 1000 Years of Darkness, starring Chuck Norris and his wife, Norris calls on Americans to vote against Obama before the country turns to socialism, "or something worse." Norris' spot has generated 1.6 million views to date, a month after release.
Wake the F**k Up has only been released for less than 24 hours, so it's bound to grow even bigger.
What do you think of the ad? Let us know in the comments section below!